Chained فیس ماسک by Noelle Ulian de Freitas

Chained فیس ماسک by Noelle Ulian de Freitas is a highly esteemed winner of the very prestigious 2021 A' Design Award آہنی انعام in محدود ایڈیشن اور کسٹم ڈیزائن Competition Category.

لوہامحدود ایڈیشن· 2021

Chained فیس ماسک

by Noelle Ulian de Freitas

Client: No.elle

A' Design Award آہنی انعام Winner in محدود ایڈیشن Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chained فیس ماسک

"چینڈ" ایک ایسا فیس ماسک ہے جو روزمرہ کے تحفظ اور آرام کے لیے ڈیزائن کیا گیا ہے۔ یہ ماسک اینٹی وائرل کپڑے کی دوہری تہہ سے سِلا گیا ہے اور اس کے نچلے کنارے پر ایک کھلا حصہ ہے، جہاں تیسری تہہ کے طور پر ٹشو یا سرجیکل ماسک کا ٹکڑا ڈالا جا سکتا ہے۔ دائیں جانب ہاتھ سے بنائی گئی جبڑے کی لکیر، انسانی دانت اور مصنوعی چمڑے میں چوکور خانہ دار نقش موجود ہے۔ بائیں جانب نکل سلور زنجیر کی دو پٹیوں سے آراستہ کیا گیا ہے، جبکہ تیسری پٹی پیچھے کی طرف سے گزرتی ہے۔ شنیل کی پٹیاں ماسک کو کانوں پر پہننے یا گلے میں لٹکانے کی سہولت دیتی ہیں۔

The Recognition

About the A' Design Award آہنی انعام

Chained فیس ماسک A' Design Award آہنی انعام کا فاتح ہے، جو ان اچھے ڈیزائنز کو دیا جانے والا باوقار اعتراف ہے جو اچھی طرح ڈیزائن کی گئی تخلیقات سے متوقع پیشہ ورانہ اور صنعتی تقاضوں کو پورا کرتے ہیں۔ آہنی انعام کے فاتحین اپنے تخلیق کاروں کی عظیم مہارت، اعلیٰ تخصص، ماہرانہ فہم اور تخلیقی صلاحیت کو ظاہر کرتے ہیں۔ Chained فیس ماسک سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز تخلیق ہوگا جو عملی اور جدید ہے۔ A' Design Award آہنی انعام جیتنے والا یہ ڈیزائن صنعت کے بہترین طریقوں کو یکجا کرتا ہے اور مہارت اور ہنر سے جڑی ہوئی قابل تکنیکی خصوصیات رکھتا ہے۔ Chained فیس ماسک اپنی باریک بینی کی وجہ سے قابل احترام ہے اور معیار زندگی کی ایسی بہتری فراہم کرنے کے لیے ڈیزائن کیا گیا ہے جو دنیا کو ایک بہتر جگہ بنانے میں مدد دیتی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The essence of the project is based in a single mask design that come along with a different, innovative and creative design. Attending to the pandemic rules with focus in versatility and comfort. Is sewed with a double layer of a antiviral fabric and with a open space in the bottom of the mask to insert a third layer of protection, as a tissue or a cut piece from another surgical mask. A non-standard differential of crativity, practicality and authenticity for this design.
Dimensions & Packaging: Width 700 mm (350 mm bended) x Depth 5 mm x Height 160 mm x Weight 50g
Tags: ergonomics, boldness, comfort, protection, fashion, style, exclusive, limited edition, made in Brazil.
Production Technology: The mask is sewed with a double layer of a antiviral fabric, with polyester sewing thread and a application of a hand drawing jaw line, human teeth and a chequered pattern in a synthetic leather fabric for the right side. On the left side of the mask there are two strips of nickel silver chain. There's another third strip chain that goes around the back of the mask too. The two strings that goes on the ear to hold the mask are made of chenille.
Besides the fact that the mask is functional, it is also stylish and comfortable.
Design Challenge: There was obstacles that came the development and creation of the project. Exclusively to create a design that could speak for itself to send and translate my experience at Central Saint Martins in 2017 that allied comfort, protection and my already built illustration collection inspired in the city that lives in my heart, the underground London and Balenciaga creations. Another big challenge was to sew the synthetic leather on another fabric because the leather doesn't slide easily on the sewing machine, thereby not leaving a perfect seam at first.
Research: The research is a diagnostic design because is looking to evaluate the underlying cause of a specific topic and phenomenon: the pandemic. Therefore, this project came duo to pandemic needs. Based on personal health, security and culture. Specifically made to help others and give a more fashionable air to their new day-to-day looks. About the methodology used, was the conclusive type of research because it was a well structured design with a definitive methodology that was tested and carried out to formulate hypotheses through crative thinking and internet researches. The participants of this project were essential for it to create form and life, because the results ended in a massive insight of society needs and fashion demands at the same thought and time. Is a diversified design afterall attending to the pandemic rules and aiming at commercial appeal which can be easily inserted in the market.
Inspiration: Eyes need to talk and scream your feelings a lot more than they used to. As the pandemic evolves, the human beings are bound to stay inside and the feeling of staying at home out of obligation is almost a prision. Being tied with a chain almost feels the same. Dead inside and tied against our will. This unique piece is a mix of the study made in Central Saint Martins - London, about the underground life, the city of London and the Balenciaga creations from Paris FW 2020 as the main inspiration.
Project Duration: The project started in November 2020 in Florianópolis and finished in February 2021 in Florianópolis.
Operation Flow: The mask is supposed to be worn on the face, one ear after the other. Can be used hanging around the neck aswell when the person is at a place where could be removed, like at a restaurant or to drink something. Protecting from viruses in general, but at the moment specially COVID-19. Every person who feel the need to wear a mask or feel uncomfortable at the enviroment that is inserted is welcome to use for your own protection.
Team Members: Designer/Stylist/Makeup Artist: Noelle Ulian de Freitas
Photographer: Gennaro Kindel Fattori
Model: Maria Giulia Demetrio Dias
Image Credits: Image #1: Photographer Gennaro Kindel Fattori, Noelle Ulian de Freitas (Makeup Artist, Styling, Creator / Designer), Chained, 2021.
Image #2: Photographer Gennaro Kindel Fattori, Noelle Ulian de Freitas (Makeup Artist, Styling, Creator / Designer), Chained, 2021.
Image #3: Photographer Gennaro Kindel Fattori, Noelle Ulian de Freitas (Makeup Artist, Styling, Creator / Designer), Chained, 2021.
Image #4: Photographer Gennaro Kindel Fattori, Noelle Ulian de Freitas (Makeup Artist, Styling, Creator / Designer), Chained, 2021.
Image #5: Photographer Gennaro Kindel Fattori, Noelle Ulian de Freitas (Makeup Artist, Styling, Creator / Designer), Chained, 2021.
Video Credits: Noelle Ulian de Freitas (Videomaker, Editor and Creator), Gennaro Kindel Fattori (Photographer), Maria Giulia Demetrio Dias (Model), Laura Padaratz (Singer), +Dill (Studio), Chained, 2021.