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Ivy کیفے by Neda Mirani

Ivy کیفے by Neda Mirani is a highly esteemed winner of the very prestigious 2021 A' Design Award نقرئی انعام in داخلی جگہ اور نمائش ڈیزائن Competition Category.


چاندیداخلی سجاوٹ· 2021

Ivy کیفے

by Neda Mirani

Client: Neda Mirani

A' Design Award نقرئی انعام Winner in داخلی سجاوٹ Category

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Colors

The Design

About Ivy کیفے

معاشی کارکردگی، تیزی سے عمل درآمد، اور شہر میں ایک نیا ماحول پیدا کرنے جیسے معیار پر غور کرنے کے لیے ڈیزائن کے اہم چیلنجز تھے، اس لیے پروجیکٹ کے علاقے میں دستیاب وسائل پر توجہ مرکوز کرنے کو مسئلہ حل کرنے کا طریقہ منتخب کیا گیا۔ ایسے اثاثے جو مندرجہ بالا مطالبات کو پورا کر سکتے ہیں اور ڈیزائن کے معیار کو بھی بہتر بنا سکتے ہیں۔ اس علاقے میں سیمنٹ بلاک کی بہت سی فیکٹریاں ہیں۔ ایک ماڈیولر مواد جو تمام مجوزہ معیارات کے ساتھ پروجیکٹ کو شکل دے سکتا ہے۔ بلاک کی خالص ساخت اور غیر جانبدار رنگ کے ساتھ ساتھ آئیوی جیسے سپلیمنٹ کا انتخاب کیا گیا جو خلائی قوت میں اہم کردار ادا کرتا ہے۔

The Recognition

About the A' Design Award نقرئی انعام

Ivy کیفے A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ Ivy کیفے سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ Ivy کیفے وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
There are many factories in Mazandaran region that provide cement blocks for construction projects of more than any similar material. This led to the selection of cement blocks, due to the abundance, reasonable price, modularity and pure texture it brings to the project. Also, by choosing this material, the different arrangement of the blocks can help a lot in creating different functions.
Choosing a material with a different texture and a neutral color, such as a block, required a reverse complement. Choosing a plant texture next to it, in addition to creating a colorful touch, also greatly contributed to the vitality of the space. Therefore, according to the conditions of indoor spaces, a plant called miniature ivy was selected, which is basically suitable for indoor spaces, and in case of favorable conditions, it grows a lot. This complement played such an important role that even The name of the cafe was chosen from it.
Dimensions & Packaging
Total area is: 80 Sq. M.
Tags
cement block, ivy, cafe, Iran
Production Technology
It can be said that the main part of this project is through the presence of a pure material called cement block. It is complemented by other materials such as metal in combination with a living plant tissue.
Design Challenge
The spark of creativity in this project was created through the application of initial constraints. And it made us practice how to turn constraints into opportunities.
Research
In this project, paying attention to the limitations, proper operation of the available facilities and adding a touch of creativity is the main design criteria.
Inspiration
What was required to start the project included: economic efficiency, fast implementation and create a distinctive atmosphere in the city. Providing all of these together posed an important challenge. To solve this challenge, the question that came to mind was: What this area have? Assets that can both meet these demands and enhance design appeal. For this purpose, there was a need to know the material that alone can form the overall body of the project and even play an important role in the components and furniture of the space. This removed the multiplicity of materials from the project and instead shifted the focus to creating diverse functions through the emergence of one material. Therefore, several important factors should be considered in the selection of this material, such as: 1- Abundance (because it should be available in large numbers due to the high level of coverage) 2- Low costs(the overall level of costs by choosing it should be cost-effective.) 3- Being structured (in order to act as a module in design) and in all these cases, the type of use should be different.
Project Duration
The project started in February 2020 and finished in July 2020 in Iran
Operation Flow
This design is an exercise in reviewing the use of materials and understanding their high capability in creating space.
Team Members
Mohammadreza kohzadi
Image Credits
Photographer: Deed studio

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