Club Hotel Avignon بصری شناخت

Press Kit

Unique Properties

Arome worked on the visual identity of the Club Hotelier of Avignon by taking inspiration from the world famous Pont of Avignon. The agency Arome worked on the typography of the logo to associate it with the bridge and make it a unique and original graphic game. The use of the color green demonstrates the ecological implication of the club concerning its ecological impact.

Dimensions & Packaging

Letterhead : A4 vertical
Business cards : 85mm x 55 mm

Tags

avignon

Production Technology

The letterhead and business cards were printed on 100% recycled paper to take into account the ecological issues of our planet and the printing of documents.

Design Challenge

The creative challenge was to associate the symbolism of the bridge with the typography of the logo.

Research

The architecture of the bridge of Avignon is very special. The bridge is broken but it stays created an exceptional historical monument and symbolic of the city of the popes.

Inspiration

The inspiration comes from the unique architecture of the Pont of Avignon. Arome worked around this strong symbolism as a working point of the creation.

Project Duration

The project started in March 2020 in Avignon and finished in May 2020.

Operation Flow

The bridge of Avignon is known the world over. Working on such a strong symbol to represent the avignon hotels was a real challenge for the team.

Image Credits

All pictures : Arome