Doji Tower مخلوط استعمال کا داخلی ڈیزائن by Massimo Mercurio - Mercurio Design Lab is a highly esteemed winner of the very prestigious 2021 A' Design Award نقرئی انعام in داخلی جگہ اور نمائش ڈیزائن Competition Category.
چاندیداخلی سجاوٹ· 2021
Doji Tower مخلوط استعمال کا داخلی ڈیزائن
by Massimo Mercurio - Mercurio Design Lab
Client: Mercurio Design Lab S.r.l.
A' Design Award نقرئی انعام Winner in داخلی سجاوٹ Category
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The Design
About Doji Tower مخلوط استعمال کا داخلی ڈیزائن
دوجی ٹاور ویتنام کے شہر ہنوئی میں سولہ منزلہ مخلوط استعمال کی عمارت کا داخلی ڈیزائن ہے۔ یہ داخلی حصہ 18,204 مربع میٹر پر پھیلا ہوا ہے اور اس میں خوردہ فروشی کی منزلیں، کارپوریٹ دفاتر، کرائے پر دیے جانے والے دفاتر اور سب سے اوپری منزل پر ایک ریستوران شامل ہیں۔ ڈیزائن کی زبان کلاسیکی اور معاصر عناصر کو یکجا کرتی ہے، جس سے آرٹ ڈیکو انداز پیدا ہوتا ہے۔ سنگِ مرمر، سونے کے ورق، خانہ دار (کوفرڈ) چھتیں، اطالوی موزیک اور یورپی کرسٹل کو کھلی جگہوں، بڑی گول کھڑکیوں اور خم دار دیواروں کے ساتھ ملایا گیا ہے۔ مقصد ایک ایسا لازوال داخلی ماحول ہے جو سونے اور جواہرات کے حسن کی عکاسی کرے۔
The Recognition
About the A' Design Award نقرئی انعام
Doji Tower مخلوط استعمال کا داخلی ڈیزائن A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ Doji Tower مخلوط استعمال کا داخلی ڈیزائن سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ Doji Tower مخلوط استعمال کا داخلی ڈیزائن وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mercurio Design Lab developed a new design language that fuses the classical and contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. As the merge does not draw a clear line to a specific period in architecture, Doji Tower interior brings forth a timeless creation which bestows a peculiar design impression. The combination is an innovation that outlives evolving colours and trends of time and seasons.
- Dimensions & Packaging
- Doji Tower is a large interior project (18,204 sqm) for the corporate headquarters of a client in Hanoi. It is a 16-storey mixed-use development with many functions within the building: corporate offices and a large retail area for the Doji jewellery products. There is also a high-end restaurant at the topmost level.
- Tags
- Mercurio Design Lab, Massimo Mercurio, Doji Tower, Doji Group headquarter, luxury retail, commercial space, art deco, classical and contemporary, classical and contemporary fusion
- Production Technology
- Marbles, golden decors, carpets, Italian mosaic, and European crystals were incorporated in the overall design of the interiors.
Gold leaf, decorative ceiling medallions, detailing in the cornice and baseboard, wall panels, coffered ceilings, and gold finishes emphasised the classical characteristics.
The contemporary feel is manifested in the open spaces with large and rounded windows for natural light to flow in, fluid and curvaceous walls, modern furniture, ornaments, and furnishings. - Design Challenge
- When Mercurio Design Lab was first appointed, the client wanted a classical design to go along with the pre-existing classical imprint of the building. Mercurio Design Lab, an avant-garde studio, took the challenge and developed a new style language which is a fusion between the classical and contemporary. The blend resulted to an art deco sensibility and is made evident in the various sections and functionalities of the building bestowing a peculiar design impression.
- Research
- Doji is a giant in the field of gold, silver, and gems. The brand is embodied by sophisticated men and women who display elegance, confidence, power, influence, passion, and energy. The interior of Doji Tower reflects the same vibrancy and luxury that the brand Doji represents. The design inculcates to the visiting guests and clients a deeper appreciation of the beauty of gold and gems as these are the fundamental inspiration of the interior design and decoration.
- Inspiration
- Doji Gold and Gems Group, a jewelry powerhouse in Vietnam, commissioned Mercurio Design Lab to do the interiors of Doji Tower, a mixed-use development inspired by the shape of a diamond. To connect and let flourish the excitement from the outside to the inside of the building, MDL designed the interiors to reflect the luxurious lifestyle and design innovation the Doji brand is known for.
- Project Duration
- The Doji Tower interior project in Hanoi, Vietnam was completed in 2019.
- Operation Flow
- The first five floors of the tower is a retail space featuring various sections for showing wedding-related themes and giftware such as watches and other luxury jewellery. Aspects of the interiors in these floors have been designed for different clientele targets. Doji headquarter occupies the 6th to 9th floors while the 10th to 15th floors are for office lease. The offices feature high-end and top quality furniture interiors. On the 16th floor, the topmost level, there is a high-end restaurant.
- Patents
- Copyright: Mercurio Design Lab S.r.l.
- Team Members
- Lead Designer: Massimo Mercurio
Design Director: Kimberly Liu
Design Team: Mercurio Design Lab - Image Credits
- Photography: Abluebird Photography
Video: Janne Rey Soriano
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