Grafa مالیاتی معلومات کی ایپلیکیشن by Heidi Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award کانسی انعام in موبائل ٹیکنالوجیز، ایپلیکیشنز اور سافٹ ویئر ڈیزائن Competition Category.
کانسیموبائل· 2021
Grafa مالیاتی معلومات کی ایپلیکیشن
Client: Grafa
A' Design Award کانسی انعام Winner in موبائل Category
Verified Award Winner
Verify Award Status for #124853The Design
About Grafa مالیاتی معلومات کی ایپلیکیشن
گرافا مالیاتی ڈیٹا، خبروں اور تجزیے کے لیے ایک موبائل ایپلیکیشن ہے۔ یہ ایپلیکیشن صارفین کو معلومات کے بڑے ذخائر تک تیزی سے رسائی فراہم کرتی ہے۔ مصنوعی ذہانت کے ذریعے منتخب کی گئی ویڈیو خبروں کو ڈیٹا تجزیہ کاروں اور کاروباری صحافیوں کے لکھے گئے مضامین کے ساتھ یکجا کیا گیا ہے۔ صارفین ایسے کثیر الاثاثہ ڈیٹا سیٹس کے چارٹ بنا سکتے ہیں جن میں آسٹریلوی اسٹاکس، عالمی کرنسیاں اور کرپٹو کرنسیاں شامل ہیں۔ گہرے نیوی رنگ کا پس منظر ہلکے نیلے نمایاں رنگوں کے ساتھ مل کر ایک صاف ستھرا اور پرسکون مطالعے کا تجربہ پیدا کرتا ہے۔ انٹرفیس ایچ ٹی ایم ایل میں تیار کیا گیا ہے اور اینڈرائیڈ اور ایپل ڈیوائسز پر مختلف اسکرین سائزز کے مطابق ڈھل جاتا ہے۔
The Recognition
About the A' Design Award کانسی انعام
Grafa مالیاتی معلومات کی ایپلیکیشن A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Grafa مالیاتی معلومات کی ایپلیکیشن سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Grafa مالیاتی معلومات کی ایپلیکیشن ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafa is a financial data, news and analysis platform that gives users access to large volumes of information quickly and in a way that is entertaining and engaging.
The platform integrates AI-curated video news from Bloomberg, Reuters, Cheddar TV, in addition to news generated by Grafa’s team of data analysts and business journalists.
Grafa allows users to track the trends and be ahead of the curve with multi-asset data sets including Australian stocks, global currencies and cryptocurrencies - Dimensions & Packaging
- The design is an HTML file that is wrapped into an app so that it scales for any Android or Apple device.
It’s adaptable to many different resolutions and kinds of screens. Its ability to adapt to the endless number of different terminals on the market is excellent.
It supports HTML, HTML5, amongst others.
It’s capable of genuinely multitasking between applications. - Tags
- fintech, finance, charting, finance content
- Production Technology
- The UX design of Grafa was developed using Adobe’s XD product and the front-end of the app was originally built in React Native, but later re-built in HTML.
The app has been built on the AWS cloud infrastructure, which allows for rapid and global scale.
The app is now available on the App Store and Google Play. - Design Challenge
- The biggest challenge has been the balance between design and speed. We found an almost direct trade off between the detail of the design and the load times of the app.
We needed to rebuild the front end in a simpler format to be able to achieve the level and sophistication of design that we wanted, without sacrificing speed.
While we had a beautiful product at our soft launch, the beauty gives way to frustration if the app takes too long to load.
It took time and patience, but we have now managed to achieve both and are ready for rapid, global scale. - Research
- Grafa researched its direct competitors, such as Bloomberg, Yahoo Finance, Reuters and TradingView as well as other software-as-a-service companies including Canva, Redditt and Netflix.
It also drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite.
The design considered psychology, published interviews by the CEOs of competitors and extensive user testing.
Given the main premise was to be entertaining, the darker background colours of the app were to give the appearance the user was watching television. - Inspiration
- The inspiration for Grafa’s design was from the single premise that finance needed to entertain to achieve mass adoption.
We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods.
The app design needed to be clean, seamless and give the impression that no expense had been spared.
In a genre in which good design is an afterthought, we wanted Grafa to be known for making finance beautiful. - Project Duration
- Grafa started in Australia in 2019, and the first release of the app was in November 2020. The app gained a small user base, the feedback was that the app needed to improve its load speed.
This feedback prompted a redesign and rebuild of the front-end of the app and this was launched in April 2021.
User feedback is that the current product exceeds expectations and has the potential for global scale. - Operation Flow
- Grafa allows users to chart multi-asset data sets, and uses advanced search functionality and AI-curation to search/curate/organise enormous volumes of data, news, video and analysis within milliseconds.
The infinite scrolling functionality of social media platforms like Facebook have been incorporated into the Grafa app. This technology has proven to be habit forming.
This keeps users looking at their phones for far longer than necessary - it was originally based on the mechanics of slot machines. - Patents
- Grafa has an Innovation Patent pending.
- Team Members
- Heidi Cuthbert - Co-founder
Jon Cuthbert - Co-founder
Dan Petrie - Co-founder
Mikey Couch - UX designer
Tim Huegdon - Chief Technology Officer - Image Credits
- All content owned by Grafa.
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