Science is O2 اسکولی درسی کتاب by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award سنہری انعام in تعلیم، تدریسی امداد اور تربیتی مواد ڈیزائن Competition Category.
سوناتعلیم· 2022
Science is O2 اسکولی درسی کتاب
by Jaehun Kim
Client: Visang
A' Design Award سنہری انعام Winner in تعلیم Category
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- Verified Award Winner
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The Design
About Science is O2 اسکولی درسی کتاب
سائنس اِز O2 پرائمری، مڈل اور ہائی اسکول کے طلبہ کے لیے اسکولی سائنس درسی کتب کا ایک سلسلہ ہے۔ ہر سرورق پر کلید نما QR کوڈ موجود ہے جو کتاب کی معلومات، تشہیری مواد اور سائنسی ویڈیوز تک رسائی دیتا ہے۔ کتابوں کے اندر اہم عناصر کے ساتھ مزید QR کوڈز رکھے گئے ہیں، جو تجرباتی ویڈیوز اور اضافی سوالات تک رسائی فراہم کرتے ہیں۔ میٹ کوٹنگ، ایپوکسی گرافکس اور چمکدار فنش مل کر ایک شوخ، نیم سہ جہتی تاثر پیدا کرتے ہیں۔ محفوظ استعمال کے لیے کونے گول رکھے گئے ہیں، اور ڈیجیٹل روابط سیکھنے کے عمل کو چھپے ہوئے صفحے سے آگے تک وسعت دیتے ہیں۔
The Recognition
About the A' Design Award سنہری انعام
Science is O2 اسکولی درسی کتاب A' Design Award سنہری انعام کا فاتح ہے، جو اول درجے کے شاندار اور ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے۔ سنہری انعام کے فاتحین انتہائی جدید، دور اندیش اور چکاچوند کر دینے والی تخلیقات ہیں جو اپنے ڈیزائنرز کی ذہانت، حکمت اور مہارت کی عکاسی کرتی ہیں۔ Science is O2 اسکولی درسی کتاب سے توقع کی جاتی ہے کہ وہ ایک انتہائی سراہی جانے والی، رجحان ساز اور یادگار ایجاد ہوگا جو بے مثال قدر فراہم کرتی ہے۔ A' Design Award سنہری انعام جیتنے والا یہ ڈیزائن ایک شاندار، معزز منصوبہ ہے جو بے حد فائدہ مند ہے اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتا ہے۔ Science is O2 اسکولی درسی کتاب خواہش کے شدید احساسات پیدا کرتا ہے، جذبہ ابھارتا ہے، تخلیقی صلاحیت کی حوصلہ افزائی کرتا ہے اور ہمیں فریفتہ کرتا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
- Dimensions & Packaging
- Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes. - Tags
- workbook, science, O2, QR Code
- Production Technology
- O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
- Design Challenge
- Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
- Research
- COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials. - Inspiration
- QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
- Project Duration
- Launched in Korea in September 2021
- Operation Flow
- Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
- Team Members
- Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO - Image Credits
- Visang Creative Design Lab, 20121
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