Jelly Tea فنکشنل فوڈ سروس by Ziqing Lv is a highly esteemed winner of the very prestigious 2022 A' Design Award کانسی انعام in میٹا، حکمتِ عملی اور خدمات ڈیزائن Competition Category.

کانسیخدمت· 2022

Jelly Tea فنکشنل فوڈ سروس

by Ziqing Lv

Client: Zhejiang University

A' Design Award کانسی انعام Winner in خدمت Category

91,156

Verified Award Winner

Verify Award Status for #132516

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jelly Tea فنکشنل فوڈ سروس

جیلی ٹی نوجوان دفتری ملازمین کے لیے ایک صحت سروس اور فنکشنل فوڈ نظام ہے۔ یہ جیلی چینی چائے اور ایسے پودوں سے تیار کی جاتی ہے جو بطور غذا اور بطور دوا دونوں طرح استعمال ہوتے ہیں۔ اس کی چھ اقسام تیار کی گئیں، جن میں سے ہر ایک کا مخصوص اثر اور ذائقہ ہے۔ وینڈنگ مشینوں کے ذریعے یہ مصنوعات تیزی سے حاصل کی جا سکتی ہیں، جبکہ ایک موبائل منی پروگرام آن لائن خریداری اور سادہ گیمز کی سہولت فراہم کرتا ہے۔ صارفین ہفتہ وار اہداف مکمل کرتے ہیں، جیسے روزانہ ورزش یا رات کو جلد سونا، تاکہ گیم کا مزید مواد اور انعامات حاصل کر سکیں۔ اس کا مقصد صرف فوری ضروریات کو پورا کرنا نہیں بلکہ طویل مدتی صحت مند عادات کو فروغ دینا ہے۔

The Recognition

About the A' Design Award کانسی انعام

Jelly Tea فنکشنل فوڈ سروس A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Jelly Tea فنکشنل فوڈ سروس سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Jelly Tea فنکشنل فوڈ سروس ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
Dimensions & Packaging: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
Tags: regimen, health, Chinese tea, service design, youth, gamification, functional food
Production Technology: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
Design Challenge: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
Research: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
Inspiration: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
Project Duration: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
Operation Flow: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
Team Members: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao