Xiao Feng Yin Yue Greentown سیلز اور نمائشی مرکز by Zhijun Zhong

Xiao Feng Yin Yue Greentown سیلز اور نمائشی مرکز by Zhijun Zhong is a highly esteemed winner of the very prestigious 2022 A' Design Award نقرئی انعام in داخلی جگہ اور نمائش ڈیزائن Competition Category.

چاندیداخلی سجاوٹ· 2022

Xiao Feng Yin Yue Greentown سیلز اور نمائشی مرکز

by Zhijun Zhong

Client: Herabenna

A' Design Award نقرئی انعام Winner in داخلی سجاوٹ Category

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The Design

About Xiao Feng Yin Yue Greentown سیلز اور نمائشی مرکز

شیاؤ فینگ ین یُوئے گرین ٹاؤن چین کے شہر گوانگژو کے نانشا ضلع میں واقع ایک سیلز اور نمائشی مرکز ہے۔ اس کا اندرونی حصہ ایک ہی منزل پر 900 مربع میٹر پر محیط ہے۔ ڈیزائن اس علاقے کے کینٹونی آبی قصبے کے مناظر اور ماہی گیر بستی کی ثقافت کی یاد دلاتا ہے، جو شہر کے پھیلاؤ کے ساتھ ماند پڑ چکی ہے۔ چینی سیاہی کی مصوری، سرکنڈوں، ریشم اور قندیلوں سے ماخوذ عناصر کو اس جگہ میں سمویا گیا ہے۔ قدرتی مواد جیسے سنگِ مرمر، لکڑی اور درختوں کی شاخیں استعمال کی گئی ہیں۔ وسیع خالی حصے اندرونی ماحول کو سادہ اور پرسکون رکھتے ہیں۔

The Recognition

About the A' Design Award نقرئی انعام

Xiao Feng Yin Yue Greentown سیلز اور نمائشی مرکز A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ Xiao Feng Yin Yue Greentown سیلز اور نمائشی مرکز سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ Xiao Feng Yin Yue Greentown سیلز اور نمائشی مرکز وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project located in Nansha, Guangzhou, there had unique Cantonese water town scenery and fishing village culture, but with the development of the city, this scene has gradually disappeared. The designer extracted the culture from the fishing village, using the simple and natural design philosophy to recreate the old scene of the water town. Many elements such as Chinese ink painting, silk and lantern are integrated into the space for express excellent Chinese culture and advocate a simple, elegant and pure lifestyle.
Dimensions & Packaging: Flat layer, 900 Square Meter
Tags: Interior Design, Nature, Cultural Characteristics, Water Town in Lingnan, Neo-Chinese Style
Production Technology: This project use a lot of natural materials, including marble, wood, tree branches, etc. Through fine processing and blending of art, designer create a space that surrounded by nature but you can still feel the exquisite design, interpreting the relationship between human and nature.
Design Challenge: The difficulty of the project lies in how art design meets the aesthetic and use needs of the times while maintaining harmony with the ecological nature in the process of urban economic development, so as to allow people to feel a peaceful, comfortable and elegant living atmosphere when living in the city, and to precipitate an impetuous soul. The designer left a large proportion of the space blank, removed the complicated things and kept the space simple, introduced the memories of the city, integrated emotions in the design, thus creating the scenery and atmosphere in the design, and arousing the resonance between people and the space.
Research: How to integrate natural environment, local culture and art in this project? The location of the project has its unique cultural background, the designer advocates that design comes from life and based on humanistic care, pursuing the balance between urban development and natural ecology. The designer conducted field investigations, experienced local culture, extracted elements from the natural landscape and ancient Chinese poetry, use those elements to connect nature and design.
Inspiration: Nansha district is the only coastal area of Guangzhou, as known as the starting point of the Maritime Silk Road. The designer conducted field investigations of the local cultural background, a poetry of the poet Wan Sui from the Ming Dynasty came up in his mind. The designer was inspired by the poetry and integrated elements from Chinese ink painting, fishing village, reed and silk into this project.
Project Duration: The project started in 2019 and completed in September 2020.
Located in Jiangling North Road, Nansha District, Guangzhou, Guangdong province, China.
Operation Flow: At the beginning of the design, the designer hoped to create a space full of humanistic care. He conducted field investigations of the local cultural background so as to understand local customs. After collecting and summarizing, the designer extracted reeds, silks, fishing nets and other classic elements deeply rooted in the city. Through these elements, the design awakens the resonance between human and space, and balances the relationship between development and nature between disappearance and retention.
Team Members: Zhijun Zhong
Image Credits: Image #1: Photographer Yi Qian Du, 1, 2020.
Image #2: Photographer Yi Qian Du, 2, 2020.
Image #3: Photographer Yi Qian Du, 3, 2020.
Image #4: Photographer Yi Qian Du, 4, 2020.
Image #5: Photographer Yi Qian Du, 5, 2020.