Baidu for the Elderly موبائل ایپلیکیشن by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award کانسی انعام in موبائل ٹیکنالوجیز، ایپلیکیشنز اور سافٹ ویئر ڈیزائن Competition Category.
کانسیموبائل· 2022
Baidu for the Elderly موبائل ایپلیکیشن
by Baidu Meux
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
A' Design Award کانسی انعام Winner in موبائل Category
Verified Award Winner
Verify Award Status for #133660The Design
About Baidu for the Elderly موبائل ایپلیکیشن
بیدو فار دی ایلڈرلی ایک موبائل ایپلیکیشن ہے جو عمر رسیدہ صارفین کے لیے مواد اور خدمات فراہم کرتی ہے۔ یہ ایپلیکیشن عمر کے موافق ڈیزائن سسٹم استعمال کرتی ہے جس میں بڑے فونٹس، یکساں فیڈ لے آؤٹ، وسیع تر ٹچ ایریاز اور سادہ الفاظ شامل ہیں۔ تمام مواد پڑھا یا سنا جا سکتا ہے۔ ویڈیوز میں ذہین سب ٹائٹلز شامل ہیں۔ صوتی اور تصویری تلاش عمر رسیدہ صارفین کو بول کر یا تصویر کھینچ کر تلاش کرنے کی سہولت دیتی ہے۔ صوتی ترکیب (وائس سنتھیسز) خاندان کے افراد کی ریکارڈ شدہ آوازوں کو استعمال کرتے ہوئے متن بلند آواز میں پڑھ سکتی ہے۔ یہ ایپلیکیشن اینڈرائیڈ اور آئی او ایس دونوں سسٹمز پر کام کرتی ہے۔
The Recognition
About the A' Design Award کانسی انعام
Baidu for the Elderly موبائل ایپلیکیشن A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Baidu for the Elderly موبائل ایپلیکیشن سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Baidu for the Elderly موبائل ایپلیکیشن ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
- Dimensions & Packaging
- Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
- Tags
- UX, the Elderly, Age-friendly, AI, Online Service
- Production Technology
- Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
- Design Challenge
- The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
- Research
- We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
- Inspiration
- The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
- Project Duration
- The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
- Operation Flow
- All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
- Patents
- patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021 - Team Members
- Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
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