Sugar of Wagu کینڈی کی پیکیجنگ by Jie Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award کانسی انعام in پیکیجنگ ڈیزائن Competition Category.
کانسیپیکیجنگ· 2022
Sugar of Wagu کینڈی کی پیکیجنگ
by Jie Yang
Client: Decelent
A' Design Award کانسی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #136068The Design
About Sugar of Wagu کینڈی کی پیکیجنگ
"شوگر آف واگو" چین کے صوبے ہوبے میں چولائی (امارانتھ) کے دانوں سے تیار کی جانے والی ایک روایتی مٹھائی کے لیے کیا گیا پیکیجنگ ڈیزائن ہے۔ یہ مٹھائی توجیا قوم کی مقامی سوغات ہے۔ سخت کاغذ کے خول کو ہموار حالت میں چھاپا جاتا ہے اور پھر موڑ کر شیر (ٹائیگر) کی شکل دی جاتی ہے، اور مٹھائیاں اس کے رنگ برنگے پیٹ میں رکھی جاتی ہیں۔ تمام رنگ توجیا بروکیڈ کے نمونوں سے لیے گئے ہیں اور مقامی پودوں سے کشید کیے جاتے ہیں۔ یہ قدرتی رنگ تقریباً ایک سال بعد ماند پڑ جاتے ہیں، یوں پیکیج دوبارہ فطرت کا حصہ بن جاتا ہے۔ ڈیزائن کا مقصد ایک کم معروف علاقائی سوغات کو وسیع تر عوام سے آشنا کرانا ہے۔
The Recognition
About the A' Design Award کانسی انعام
Sugar of Wagu کینڈی کی پیکیجنگ A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Sugar of Wagu کینڈی کی پیکیجنگ سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Sugar of Wagu کینڈی کی پیکیجنگ ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
- Dimensions & Packaging
- Length: about 15cm width: About 8cm height: About 20cm
- Tags
- Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
- Production Technology
- After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
- Design Challenge
- The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
- Research
- This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
- Inspiration
- The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
- Project Duration
- The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
- Operation Flow
- The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
- Team Members
- JieYang
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