Using Stuff پوسٹر by Juyoung Hwang is a highly esteemed winner of the very prestigious 2022 A' Design Award کانسی انعام in گرافکس، عکاشی اور بصری ابلاغ ڈیزائن Competition Category.
کانسیگرافک· 2022
Using Stuff پوسٹر
Client: JIMMYnYOM
A' Design Award کانسی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #136982The Design
About Using Stuff پوسٹر
یوزنگ اسٹف پروجیکٹ نے مختلف قسم کی اشیاء کا استعمال کرتے ہوئے فلم کے پوسٹر کو دوبارہ بنایا۔ آرٹ ورک اصل شکل اور آبجیکٹ کے فنکشن کے ساتھ ساتھ ہر فلم کے دستخط سے متاثر ہوتے ہیں۔ استعمال شدہ اشیاء کو کسی بھی وقت، کہیں بھی تلاش کرنے میں آسانی کے ساتھ بنایا گیا تھا۔ پروجیکٹ کا تھیم ایسے سماجی مسائل کا احاطہ کرتا ہے جو اس وقت زیربحث ہیں (روسی یوکرین جنگ، کوویڈ 19، وغیرہ)۔ اسے جیمز بانڈ جیسی مشہور فلموں کے ساتھ موضوعات کو جوڑ کر ناظرین کے لیے آسانی سے قابل رسائی بنانے کے لیے ڈیزائن کیا گیا ہے۔ ہر کام وشد رنگوں اور سادہ پس منظر سے بنا ہوتا ہے، جس سے ناظرین موضوع پر زیادہ توجہ مرکوز کر سکتے ہیں۔
The Recognition
About the A' Design Award کانسی انعام
Using Stuff پوسٹر A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Using Stuff پوسٹر سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Using Stuff پوسٹر ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The "Using Stuff" project reconstructed a movie poster, using various shapes and silhouettes of objects. When he made these posters, he parodied movies, using small objects around people's daily lives. Via these posters, people were made to think through current problematic issues (the Russian-Ukraine war, Covid, etc.) or to have fun by combining the existing movie signatures. This project is inspired by the action that comes from the intrinsic form and a function of an object. Vivid colors and simple backgrounds have been applied to these artworks to have the viewers focus on the story of the themes and the contents.
- Dimensions & Packaging
- A2-420*594(mm), 32bit, 300dpi(Digital printing), 72dpi(web)
- Tags
- Poster, Illust, Digitalprinting, Visual, communication
- Production Technology
- First, draw a picture and place an object on top. And then take a picture of the set work. Finally,the footage is corrected with a design tool(photoshop,Illustrator) and digitally optimized.
- Design Challenge
- The important factors that they always worry about are understanding and memory. The goal is to make a variety of issues easy to understand and remember for a long time. A good metaphor becomes a story, and people remember it. And the designer wants to spread it and have a positive impact in such a direction.
- Research
- Everyday, this guy watches problems and incidents happening on YouTube. And he thinks about the essence of human beings that people have had for a long time. From there, he looks for the ways to have the viewers remind themselves of the recurring problems, so that they wouldn't forget them. That's the "Story". Through the story, people find the connection between each element and do not forget it. Even if people don't remember, these designs will remind them of the relevant event again.
- Inspiration
- By directly using objects, their size and original functions become accessible. The project creates a situation that contrasts with the characteristics of the object. Through artworks, Juyoung Hwang tries to show different perspectives on the functions of the objects. Then, he finds a way to link the objects with recent social issues, related contents, or others. When the sketch is completed, the final visualization is done so that users can be impressed and understand easily.
- Project Duration
- "Using Stuff" project started in March 2016 in Incheon and still ongoing. Project was exhibited in Yeonsu-gu, Incheon in March 2017 and Jung-gu, Incheon in July 2020.
- Operation Flow
- These artworks can be optimized for the web and be accessible for anyone in SNS. Especially, the artworks are expected to communicate with people as NFTs. A digital exhibition can be held if the artworks are collected to a certain level. In addition, offline exhibitions are possible, showing various potentials through the project.
- Image Credits
- Image #01 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #02 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #03 : Designer Juyoung Hwang (Designer), R_Alien bond, 2016.
Image #04 : Designer Juyoung Hwang (Designer), B_Mobbydick, 2020.
Image #05 : Designer Juyoung Hwang (Designer), X_Star wars, 2022.
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