SberPay ادائیگی کی ایپلیکیشن by Sber is a highly esteemed winner of the very prestigious 2022 A' Design Award نقرئی انعام in موبائل ٹیکنالوجیز، ایپلیکیشنز اور سافٹ ویئر ڈیزائن Competition Category.
چاندیموبائل· 2022
SberPay ادائیگی کی ایپلیکیشن
by Sber
Client: Sber
A' Design Award نقرئی انعام Winner in موبائل Category
Verified Award Winner
Verify Award Status for #137184The Design
About SberPay ادائیگی کی ایپلیکیشن
SberPay آن لائن اور ایپ کے اندر خریداری کے لیے ایک ادائیگی ایپلیکیشن ہے۔ ادائیگیاں SberBank Online ایپلیکیشن کے ذریعے مکمل ہوتی ہیں، اس لیے کارڈ کا ڈیٹا اسٹورز یا شراکت داروں کو منتقل نہیں کیا جاتا۔ ہر ادائیگی سے پہلے کارڈ کا بیلنس دیکھا جا سکتا ہے۔ ایک بار کی ادائیگیاں، بار بار ہونے والی ادائیگیاں اور سبسکرپشنز کی سہولت موجود ہے، اور بعد میں استعمال کے لیے لامحدود تعداد میں کارڈز منسلک کیے جا سکتے ہیں۔ بصری زبان سادہ ہے اور ٹائپوگرافی، ایک بٹن اور ایک گریڈیئنٹ پر مبنی ہے۔ مقصد یہ تھا کہ کارڈ کی تفصیلات درج کرنے کی ضرورت ختم کر دی جائے اور ادائیگی کو تیز اور محفوظ بنایا جائے۔
The Recognition
About the A' Design Award نقرئی انعام
SberPay ادائیگی کی ایپلیکیشن A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ SberPay ادائیگی کی ایپلیکیشن سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ SberPay ادائیگی کی ایپلیکیشن وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements. - Dimensions & Packaging
- Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
- Tags
- innovation, payments, pay, acquiring, internetacquiring
- Production Technology
- The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
- Design Challenge
- It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved. - Research
- Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication. - Inspiration
- The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
- Project Duration
- The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
- Operation Flow
- One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created. - Patents
- Sberbank
- Team Members
- Daria Prokuda
Shishki Collective
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