Audemars Piguet میوزیم داخلی ڈیزائن by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 A' Design Award سنہری انعام in داخلی جگہ اور نمائش ڈیزائن Competition Category.
سوناداخلی سجاوٹ· 2022
Audemars Piguet میوزیم داخلی ڈیزائن
Client: Audemars Piguets
A' Design Award سنہری انعام Winner in داخلی سجاوٹ Category
Verified Award Winner
Verify Award Status for #138641The Design
About Audemars Piguet میوزیم داخلی ڈیزائن
میوزے اٹیلیئر آڈیمار پیگے ایک سوئس گھڑی ساز کمپنی کے لیے تخلیق کردہ میوزیم کا داخلی ڈیزائن ہے۔ یہ نمائش 1,100 مربع میٹر پر محیط ہے اور سوئٹزرلینڈ کے گاؤں لے براسو میں واقع ہے، جہاں اس کمپنی کی بنیاد رکھی گئی تھی۔ زائرین ایک بہتے ہوئے مرغولہ نما راستے پر ترتیب شدہ بیانیے کے ساتھ چلتے ہیں، اور ہر باب کی اپنی الگ ڈیزائن زبان ہے۔ مجسمے، خودکار آلات اور متحرک تنصیبات نمائش کو ایک تال بخشتی ہیں، جو بصری طور پر ارد گرد کے قدرتی منظر سے جڑی ہوئی ہے۔ عکس اور سائے دن کے وقت اور موسم کے ساتھ بدلتے رہتے ہیں۔
The Recognition
About the A' Design Award سنہری انعام
Audemars Piguet میوزیم داخلی ڈیزائن A' Design Award سنہری انعام کا فاتح ہے، جو اول درجے کے شاندار اور ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے۔ سنہری انعام کے فاتحین انتہائی جدید، دور اندیش اور چکاچوند کر دینے والی تخلیقات ہیں جو اپنے ڈیزائنرز کی ذہانت، حکمت اور مہارت کی عکاسی کرتی ہیں۔ Audemars Piguet میوزیم داخلی ڈیزائن سے توقع کی جاتی ہے کہ وہ ایک انتہائی سراہی جانے والی، رجحان ساز اور یادگار ایجاد ہوگا جو بے مثال قدر فراہم کرتی ہے۔ A' Design Award سنہری انعام جیتنے والا یہ ڈیزائن ایک شاندار، معزز منصوبہ ہے جو بے حد فائدہ مند ہے اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتا ہے۔ Audemars Piguet میوزیم داخلی ڈیزائن خواہش کے شدید احساسات پیدا کرتا ہے، جذبہ ابھارتا ہے، تخلیقی صلاحیت کی حوصلہ افزائی کرتا ہے اور ہمیں فریفتہ کرتا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- Dimensions & Packaging
- The exhibition area is 1,100 sqm.
- Tags
- Watch, Audemars, Piguets, craftmanship, luxury
- Production Technology
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- Design Challenge
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- Research
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- Inspiration
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- Project Duration
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- Operation Flow
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - Team Members
- Wassim Melki
Sungha Kim - Image Credits
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
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