Artem Luxury Watch Straps پیکیجنگ

Press Kit

Unique Properties

Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.

Dimensions & Packaging

80mm W x 20mm D x 270cm L

Tags

Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia

Production Technology

Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.

Design Challenge

The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.

Research

Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.

Inspiration

The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.

Project Duration

4 months, Netherlands

Operation Flow

Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal

Image Credits

Photographer: Ingmar Swalue