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Valenlime پیکیجنگ by Wallrus Design Studio

Valenlime پیکیجنگ by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award کانسی انعام in پیکیجنگ ڈیزائن Competition Category.


کانسیپیکیجنگ· 2022

Valenlime پیکیجنگ

by Wallrus Design Studio

Client: Valenlime Co.

A' Design Award کانسی انعام Winner in پیکیجنگ Category

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Verified Award Winner

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Colors

The Design

About Valenlime پیکیجنگ

ویلن لائم (Valenlime) خشک میووں اور خشک پھلوں کے لیے ایک پیکیجنگ ڈیزائن ہے جن میں کسی قسم کی چینی یا مصنوعی اجزاء شامل نہیں ہوتے۔ پیکٹ کی چوڑائی 110 ملی میٹر، گہرائی 27.2 ملی میٹر اور اونچائی 115 ملی میٹر ہے۔ یہ پیمائش اس لیے منتخب کی گئی تاکہ اسے آسانی سے ساتھ لے جایا جا سکے اور شپنگ کنٹینر کی گنجائش کا مکمل استعمال ہو سکے، جس سے نقل و حمل کے کاربن فُٹ پرنٹ میں کمی آتی ہے۔ تصاویر کی جگہ روشن ایکولائن رنگ اور پھلوں کی طبع شدہ تصویرکشی (السٹریشن) استعمال کی گئی ہے۔ ایک شفاف کھڑکی اندر موجود اصل خشک پھل کو نمایاں کرتی ہے، اور کنارے کے ساتھ لگا بھنگ کا دھاگہ اس تصویرکشی کو اندرونی مواد سے جوڑتا ہے۔

The Recognition

About the A' Design Award کانسی انعام

Valenlime پیکیجنگ A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Valenlime پیکیجنگ سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Valenlime پیکیجنگ ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Valenlime, a Swedish nuts and dried fruit producer and supplier, is aiming to substitute these healthy titbits which are without any sugar or additives for munchies and other common snacks in the market. The whole order of Valenlime, a brand originated from nature, was designing an attractive and lovely packaging which easily could convey the brand's message, love for nature!
Dimensions & Packaging
Width 110mm x Depth 27.2mm x Height 115mm
Tags
Dried Fruit, Packaging, Creative Design, Valenlime
Production Technology
Using bright ecoline color, the illustration of the fruits have substituted for their pictures to make it more pleasant and inviting. In addition, we need a display window on the package, which has been provided by combining the fruit illustrations with a transparent part showing real dried fruits inside the package to induce the natural origin of the product. The hemp thread in the border of illustration and transparent part, symbolizes tying the image to the reality.
Design Challenge
We have faced a tricky challenge about showing the feelings properly. Therefore, we started by the structure. At this level we have made an effort to use the best material, as well as minimization of plastic use to lessen damage of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Research
The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Inspiration
The critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Project Duration
This project was started at January 2018 in Tehran-Iran and was ended on September 2018
Operation Flow
The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Patents
Copyright Valenlime co., all right reserved.
Team Members
Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar
Image Credits
Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar

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