Hair For Hope Cancer Care Initiative فروغ by Onedor Co. Ltd.

Hair For Hope Cancer Care Initiative فروغ by Onedor Co. Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award کانسی انعام in سماجی ڈیزائن Competition Category.

کانسیسماجی· 2023

Hair For Hope Cancer Care Initiative فروغ

by Onedor Co. Ltd.

Client: Onedor Co. Ltd.

A' Design Award کانسی انعام Winner in سماجی Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hair For Hope Cancer Care Initiative فروغ

ہیئر فار ہوپ ایک بالوں کے عطیات کی خیراتی تقریب ہے جو ہوپ فاؤنڈیشن برائے کینسر کیئر کی جانب سے کینسر سے بچ جانے والوں کے لیے شروع کی گئی ہے۔ یہ تقریب نوجوان بالغوں کو عوامی بھلائی کے بارے میں آگاہ کرنے میں انتہائی اثر انگیز ہے۔ ٹیم نے شرکاء کے ساتھ اپنی رابطہ کاری اور تجربے کو مضبوط بنانے کے لیے سروس اور شناخت کو ڈیزائن کیا ہے۔ مستقبل میں، یہ اقدام اور شناخت کینسر سے بچ جانے والوں کے لیے اپنے تجربات بانٹنے اور نوجوان نسل کے لیے عمل کرنے اور معاشرے کی بہتری کے لیے اثرات کی لہریں پیدا کرنے کی دعوت کی علامت بن جائے گی۔ آپ کسی کی امید بن سکتے ہیں۔

The Recognition

About the A' Design Award کانسی انعام

Hair For Hope Cancer Care Initiative فروغ A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Hair For Hope Cancer Care Initiative فروغ سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Hair For Hope Cancer Care Initiative فروغ ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Dimensions & Packaging: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Tags: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Production Technology: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Design Challenge: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Research: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspiration: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Project Duration: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Operation Flow: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patents: N/A
Team Members: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Image Credits: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.