Zhi Hou چینی بائیجیو پیکیجنگ

Press Kit

Unique Properties

The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.

Dimensions & Packaging

150mm x150mm x165mm

Tags

Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.

Production Technology

Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.

Design Challenge

The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.

Research

Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.

Inspiration

This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.

Project Duration

The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.

Operation Flow

The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.

Patents

No

Image Credits

Creative Director：Xiongbo Deng
Designer：Lingyun creative team