Sky Blue الکحل والے مشروب کی پیکیجنگ by Jingzhang Xiao and Dongyan Ruan is a highly esteemed winner of the very prestigious 2023 A' Design Award آہنی انعام in پیکیجنگ ڈیزائن Competition Category.
لوہاپیکیجنگ· 2023
Sky Blue الکحل والے مشروب کی پیکیجنگ
by Jingzhang Xiao and Dongyan Ruan
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award آہنی انعام Winner in پیکیجنگ Category
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- Verified Award Winner
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The Design
About Sky Blue الکحل والے مشروب کی پیکیجنگ
اسکائی بلیو ایک چینی شراب کے لیے تیار کیا گیا پیکیجنگ ڈیزائن ہے۔ بوتل کی شکل ہموار اور سبک رفتار ہے جو فیبوناچی سرپل پر مبنی ہے، جس سے متوازن تناسب حاصل ہوتا ہے اور بوتل کو پکڑنا اور کھولنا آسان ہو جاتا ہے۔ ڈھکن کو آنکھ کی شکل میں بنایا گیا ہے، جو مصنوعات کی علامت کے طور پر استعمال ہوتا ہے۔ ماحول دوست گلیزنگ کا عمل شیشے کو ایک نفیس اور ہموار سطح عطا کرتا ہے اور ماحول کو پہنچنے والے نقصان کو کم کرتا ہے۔ نیلا رنگ قطبی روشنی (اورورا) کی یاد دلاتا ہے۔ ڈبے میں فائیو اِن ون ساخت استعمال کی گئی ہے جو جعل سازی کے خلاف تحفظ کو مضبوط بناتی ہے۔
The Recognition
About the A' Design Award آہنی انعام
Sky Blue الکحل والے مشروب کی پیکیجنگ A' Design Award آہنی انعام کا فاتح ہے، جو ان اچھے ڈیزائنز کو دیا جانے والا باوقار اعتراف ہے جو اچھی طرح ڈیزائن کی گئی تخلیقات سے متوقع پیشہ ورانہ اور صنعتی تقاضوں کو پورا کرتے ہیں۔ آہنی انعام کے فاتحین اپنے تخلیق کاروں کی عظیم مہارت، اعلیٰ تخصص، ماہرانہ فہم اور تخلیقی صلاحیت کو ظاہر کرتے ہیں۔ Sky Blue الکحل والے مشروب کی پیکیجنگ سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز تخلیق ہوگا جو عملی اور جدید ہے۔ A' Design Award آہنی انعام جیتنے والا یہ ڈیزائن صنعت کے بہترین طریقوں کو یکجا کرتا ہے اور مہارت اور ہنر سے جڑی ہوئی قابل تکنیکی خصوصیات رکھتا ہے۔ Sky Blue الکحل والے مشروب کی پیکیجنگ اپنی باریک بینی کی وجہ سے قابل احترام ہے اور معیار زندگی کی ایسی بہتری فراہم کرنے کے لیے ڈیزائن کیا گیا ہے جو دنیا کو ایک بہتر جگہ بنانے میں مدد دیتی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
- Dimensions & Packaging
- 145mm x 108mm x 320mm
- Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil - Design Challenge
- The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
- Research
- Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
- Inspiration
- Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
- Project Duration
- 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - Operation Flow
- 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun. - Team Members
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin
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