Heralbony پیکیجنگ by Atsushi Morita is a highly esteemed winner of the very prestigious 2023 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.

چاندیپیکیجنگ· 2023

Heralbony پیکیجنگ

by Atsushi Morita

Client: Paper Parade Inc.

A' Design Award نقرئی انعام Winner in پیکیجنگ Category

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Verified Award Winner
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Colors

The Design

About Heralbony پیکیجنگ

ہیرل بونی ایک پیکیجنگ سیریز ہے جو ایک ایسے آرٹ لائف برانڈ کے لیے تیار کی گئی ہے جو معذور فنکاروں کے فن پاروں کو فیشن اور داخلی ڈیزائن پر لاگو کرتا ہے۔ نو ہزار سے زائد اقسام کے کاغذوں میں سے منتخب کیا گیا ایک ہی نیلا کاغذ ان تمام پیکیجنگ اور برانڈنگ اشیاء کے لیے استعمال کیا گیا ہے جنہیں گاہک چھوتے ہیں۔ نیلا رنگ عالمی یومِ آٹزم کا علامتی رنگ ہے۔ منتخب کردہ کاغذ دبیز ہے اور اس میں دستکاری جیسی بُنت (ٹیکسچر) پائی جاتی ہے۔ صرف فوائل اسٹیمپنگ کا استعمال کیا گیا ہے، ایک ہی جگہ اور ایک ہی سائز میں، جس سے کلر پروفنگ کا مرحلہ ختم ہو جاتا ہے اور لاگت کم رہتی ہے۔ اس سلسلے میں پروڈکٹ باکسز، گفٹ باکسز اور شاپنگ بیگ شامل ہیں۔

The Recognition

About the A' Design Award نقرئی انعام

Heralbony پیکیجنگ A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ Heralbony پیکیجنگ سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ Heralbony پیکیجنگ وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Dimensions & Packaging: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Tags: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Production Technology: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Design Challenge: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Research: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Inspiration: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Project Duration: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Operation Flow: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Image Credits: Photographer Yusuke Tsuchida, 2019 to 2022.