Absolut Lab پاپ اَپ اسٹور کا داخلی ڈیزائن by Moneys Studio

Absolut Lab پاپ اَپ اسٹور کا داخلی ڈیزائن by Moneys Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award کانسی انعام in داخلی جگہ اور نمائش ڈیزائن Competition Category.

کانسیداخلی سجاوٹ· 2023

Absolut Lab پاپ اَپ اسٹور کا داخلی ڈیزائن

by Moneys Studio

Client: Moneys Studio

A' Design Award کانسی انعام Winner in داخلی سجاوٹ Category

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Verified Award Winner

Verify Award Status for #147287

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Absolut Lab پاپ اَپ اسٹور کا داخلی ڈیزائن

ایبسولیوٹ لیب چین کے شہر شنگھائی میں واقع ایک پاپ اَپ اسٹور اور نمائشی مقام ہے۔ اس کا اندرونی حصہ ماڈیولر اجزاء سے تیار کیا گیا ہے، جو اس امر کو ممکن بناتے ہیں کہ اس جگہ کو کھول کر الگ کیا جائے، ری سائیکل کیا جائے اور دوبارہ استعمال میں لایا جائے۔ ڈیزائن کی تحریک "موبیئس اسٹرپ" سے حاصل کی گئی۔ داخلی راستے پر پولی کاربونیٹ شیٹس اور آئینہ نما مواد سے بنا ایک خم دار راہداری موجود ہے، جو ایک رواں گردشی راستہ تشکیل دیتی ہے۔ آئینہ دار چھت تنگی کے احساس کو کم کرتی ہے۔ قابلِ ری سائیکل کرافٹ پیپر، اسٹین لیس اسٹیل اور پولی کاربونیٹ شیٹس بنیادی مواد ہیں۔ تمام ماڈیولز پہلے سے تیار کیے گئے تھے اور موقع پر تنصیب کا کام 60 گھنٹوں میں مکمل کر لیا گیا۔

The Recognition

About the A' Design Award کانسی انعام

Absolut Lab پاپ اَپ اسٹور کا داخلی ڈیزائن A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Absolut Lab پاپ اَپ اسٹور کا داخلی ڈیزائن سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Absolut Lab پاپ اَپ اسٹور کا داخلی ڈیزائن ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Dimensions & Packaging: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Tags: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Production Technology: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Design Challenge: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Research: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Inspiration: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Project Duration: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Operation Flow: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Team Members: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Image Credits: YKS