Black Beans برانڈنگ by Deborah Avila is a highly esteemed winner of the very prestigious 2023 A' Design Award نقرئی انعام in گرافکس، عکاشی اور بصری ابلاغ ڈیزائن Competition Category.
چاندیگرافک· 2023
Black Beans برانڈنگ
Client: Black Beans
A' Design Award نقرئی انعام Winner in گرافک Category
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The Design
About Black Beans برانڈنگ
جب دو ایوارڈ یافتہ مارکیٹنگ ایجنسیوں نے ایک میں ضم ہونے کا فیصلہ کیا، تو ساؤ پالو میں بہترین ڈیجیٹل مارکیٹنگ فراہم کرنے کے لیے بلیک بینز کو تشکیل دیا گیا۔ چیلنج ایک پریمیم، خوبصورت، جدید لوگو سے مماثل ایک شناخت بنانا تھا جو ڈیجیٹل مارکیٹ میں اس کے بلند مقام کو ظاہر کرتا ہے۔ لوگو کی منظوری براہ راست ایجنسی کے ڈائریکٹرز سے ملی، جس سے برانڈ کو فوری طور پر استعمال میں لایا گیا۔
The Recognition
About the A' Design Award نقرئی انعام
Black Beans برانڈنگ A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ Black Beans برانڈنگ سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ Black Beans برانڈنگ وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Black Beans is a new agency born from merging the best two marketing companies in Sao Paulo, Brazil. The name Black Beans came from the idea of putting more water when cooking, which means cooking great ideas together and making them last longer. The challenge was to create a logo and identity that portrays premium, bold and robust capabilities within the digital market. The result was an elegant, strong, and versatile logo and identity.
- Dimensions & Packaging
- The chosen main typography was Briston Typeface. It is a corpulent font, and its design was changed to match the brand’s meaning, like an additional element illustrated on top of the b on beans, the connection between the e and a, forming a union between the two companies merging, and the dot at the final, matching a simple and minimalist bean.
- Tags
- Brand identity, Modern Design, Logo creation, Logo identity
- Production Technology
- Adobe Illustrator software was used for the creation of the logo. There, the typography was chosen and drawn accordingly to the brand's meaning. The colors were selected, and the patterns were illustrated. In the final, Adobe Photoshop software was used to create mockups for the images with the brand and also a presentation for the client's approval.
- Design Challenge
- Initially, the challenge was to direct the new name into something related to flame, hence the two previous logos have flames in them. Eventually, the strongest idea was that of using beans and their powerful, strong meaning as nutrition for every Brazilian family. The next challenge was to create a logo and identity matching a premium and modern visual in only two days.
- Research
- The research for the logo creation was mostly using the online platforms Dribbble and Behance. There, I searched for inspirations in design that would match the new brand’s meaning. I only had two days to create this new brand, which characterizes it as a very fast paced, although very analytical, and thorough process. The results were the best possible, and the logo was approved by all and put to use immediately.
- Inspiration
- Beans are the essential, basic nutrition to all Brazilian families. It is a superfood that is strong and indispensable. There is why the logo needed to be as bold as its meaning. Modern and elegant premium brands, such as Uber and Mastercard, served as great inspirations for their simplicity and minimalism. The research took one full day, and the next day was spent creating the brand itself.
- Project Duration
- The naming task took two months. After the company's directors, teams, and I chose the name, the deadline to create a logo and visual identity was very tight. In two days, the logo was created and approved by the whole company.
- Operation Flow
- This brand design is for Black Beans marketing agency only use. There was a blend between two strong agencies in Sao Paulo, Brazil, and from this union, Black Beans was born. The brand’s design matches its new creative direction, portraying an elegant, modern, and sophisticated brand identity. It is already in use by the agency, with its goal of finding clients that match the new brand’s modern style.
- Team Members
- Art Director and Graphic Designer: Deborah Avila
- Image Credits
- Logo proprietor: Black Beans Digital Marketing
Mockups used in all images: Creative Market
Video Credits: Black Beans Digital Marketing
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