Hearing Extraordinary Dream لوگو by Qiuyu Li is a highly esteemed winner of the very prestigious 2024 A' Design Award کانسی انعام in گرافکس، عکاشی اور بصری ابلاغ ڈیزائن Competition Category.
کانسیگرافک· 2024
Hearing Extraordinary Dream لوگو
by Qiuyu Li
Client: Hearing Extraordinary Dream Inc.
A' Design Award کانسی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #152107The Design
About Hearing Extraordinary Dream لوگو
ہیئرنگ ایکسٹرا آرڈینری ڈریم لوگو چینی حروف کی تصویری خصوصیت کا مکمل طور پر استعمال کرتا ہے۔ موسیقی سے متعلق کمپنی کے لوگو ڈیزائن کے لیے، مرکزی تصور آواز اور آڈیو ذرائع کے گرد مرکوز تھا۔ متنی عناصر کو بصری عناصر کے ذریعے تیار کیا گیا جو کان اور صوتی لہروں کی علامت کرتے ہیں۔ تصویری حروف کی خصوصیات کو شامل کرتے ہوئے، مقصد ایک ایموجی جیسا لوگو ٹائپ تخلیق کرنا تھا، جو لوگوں کو چینی حروف پڑھے بغیر بھی کمپنی کے کاروبار کو کسی حد تک سمجھنے کی سہولت فراہم کرے۔
The Recognition
About the A' Design Award کانسی انعام
Hearing Extraordinary Dream لوگو A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Hearing Extraordinary Dream لوگو سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Hearing Extraordinary Dream لوگو ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms. This logo design of a music-related company, the design concept revolved around "sound" and "audio sources." The design elements were crafted using visual elements symbolizing "ear" and "sound waves." By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters. This inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo, combining the rich history of Chinese characters with the music industry.
- Dimensions & Packaging
- The logo is CMYK color model. The logo is prepared in two shades of black color and one white color. According to the circumstances, it can be changed to colors other than black and white. To ensure the logo's visual recognition, it is recommended to have a minimum height of no less than 15mm.
- Tags
- Design, Typography, Logo, Logo Type.
- Production Technology
- The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms.
- Design Challenge
- The main challenge during the design process was a slight deviation in the initial concept compared to the client's understanding. Initially, the client seemed to prioritize a purely commercial logo that was easily recognizable, without fully appreciating the cultural significance and value of text.
- Research
- Before creating the logo, it's important to investigate the development and morphological evolution of Chinese characters as cultural and civilizational symbols. The correlation between character form and visual elements, as well as the principles behind Chinese character creation, greatly inform the logo design process.
- Inspiration
- Chinese characters originally appeared in the form of pictographic characters, representing and simplifying the shapes and features of surrounding objects. When designing the logo, the rich history of Chinese characters was revisited and combined with a music-related company. Further research was conducted into the character elements within Chinese characters that are related to music, particularly those associated with "sound" and "auditory perception," such as the character for "ear." By incorporating these pictorial elements into the logo design, this fusion of inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo.
- Project Duration
- The project started in January 2023 in Osaka Japan and finished in May 2023.
- Operation Flow
- This logo is primarily intended for print materials, including all paper media and clothing such as shirts. Typically, the logo is designed in black, but the color can be modified to white, yellow, or other colors depending on the usage. For example, when printed on a black shirt, the color should be changed to white, and if a more vibrant appearance is desired, it can be changed to yellow or other colors. When used on a white or other light-colored background, the logo remains predominantly black but can be adjusted to different colors based on specific circumstances.
- Patents
- Copyrights belong to QiuYu Li, 2023.
- Team Members
- QiuYu Li
- Image Credits
- Image #1: Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #2: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #3: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #4: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #5: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
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