Azur Millesime شراب کی پیکیجنگ by Ximena Ureta

Azur Millesime شراب کی پیکیجنگ by Ximena Ureta is a highly esteemed winner of the very prestigious 2024 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.

چاندیپیکیجنگ· 2024

Azur Millesime شراب کی پیکیجنگ

by Ximena Ureta

Client: Spumante Limarí

A' Design Award نقرئی انعام Winner in پیکیجنگ Category

11,323
Verified Award Winner
Verify Award Status for #153658

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Azur Millesime شراب کی پیکیجنگ

ازور میلیزیم (Azur Millesime) چلی کی لیماری وادی میں تیار ہونے والی اسپارکلنگ وائن کے لیے تیار کیا گیا ایک پیکیجنگ ڈیزائن ہے۔ یہ ڈیزائن ایک ایسی خاتون کی عکاسی کرتا ہے جو چاند اور سورج کو تھامے کائنات کے ساتھ رقص کر رہی ہے۔ شیشے کی بوتل ایک سمت میں گھومتی ہے، جبکہ رقاصہ کے بازوؤں کی نمائندگی کرنے والی دو پہلوئی لکیریں مخالف سمت میں گردش کرتی ہیں۔ بنیاد (بیس) کے اندر لگی ایک موٹر یہ حرکت پیدا کرتی ہے، اور یہی بنیاد مصنوع کی نمائش کے لیے ڈسپلے کا کام بھی دیتی ہے۔ اوپر سے دیکھنے پر ایسا لگتا ہے کہ ایک سورج گھوم رہا ہے جس کے مرکز میں برانڈ کا نشان موجود ہے۔ سیاہ، چاندی اور سنہری رنگ وادی کے صاف شفاف رات کے آسمان کی طرف اشارہ کرتے ہیں۔

The Recognition

About the A' Design Award نقرئی انعام

Azur Millesime شراب کی پیکیجنگ A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ Azur Millesime شراب کی پیکیجنگ سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ Azur Millesime شراب کی پیکیجنگ وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Azur, Millesime, is a Sparkling Wine presented as a packaging in motion interpreting a woman dancing with the universe. She carries the moon and the sun while rotating.
The bottle rotates in one direction, while the two lateral lines that symbolize the arms of the dancing woman rotate in the opposite direction.
The sun's rays are drawn on her dress, whose lines play with each other transparently. From an overhead view of the bottle, a sun may be seen spinning with the brand at its center.
The motion is performed through a motor that is located inside the base where the bottle is placed, which also serves as a display of the product.
Dimensions & Packaging: The glass bottle has a height of 30.4 cm.
The production of the Capo relies on sand casting injection in brass. It has a rhodium surface finish to give it a silver-gray color and a polished appearance.
The muzzle is made of polished brass with rhodium-plated applications.
The necklet’s neck is molded using the wax casting technique and polished to achieve a shiny surface finish.
The base section is made of black chrome-plated brass. The arms are made of black powder-coated aluminum.
Tags: Wine label, Sparkling wine, Millesime, design, label, diseño chileno, Ximena Ureta, Chilean wine, diseño, etiquetas de vino, Chilean designer, AZUR, espumante.
Production Technology: Glass Bottle: Estal Custom SP Italia 750ml
Label Material: Avery Dennison Fasson Cotton Black Plus
Transfer Foils: Kurz Luxor 425, Luxor 429, Alufin Matt 152
Closure Stopper: Amorim Top Series
Print Methods: Digital Printing, Flexo Printing, Hot Stamping,
Embossing, Semi Gloss Varnish and Gloss Varnish
Decorative Accessories: Signet (Metallic)
Motor: Zone Creations
Intelligent Label: Avery Dennison NFC tag
Print Partner: CCL Label, Chile
Box: Ramko Ltda.
Design Challenge: The creative challenge was to design an ultra premium packaging for Azur, a sparkling wine from Spumante Limari, Chile, that during 2023 was distinguished as the best sparkling wine of Chile. The design was part of Make a Mark 2023, luxury category. The Limari Valley has one of the clearest skies in the world and it is well known for its observatories. Hence, the sky of Limari has been the inspiration for this project.
The transparencies of the bottle and the sparkling wine allow the light to seemingly dance following the sky rhythm. Through this elegant and inspiring packaging we pay tribute to the Limari skies and the exceptional natural conditions that give origin to this top of the line sparkling wine.
Research: This Sparkling Wine bottle features an innovation in its top closure with a double muzzle. The external one was specially designed. Between both muzzles, there is a round metallic cap and the traditional sparkling wine cork.
The conical and oval-shaped box is inspired by the Earth's rotational movement, and the exterior graphics depict sun rays. It also includes a perforation at the top to reveal the Spumante Limari isotope. Its closure consists of two lateral metal clasps that can be turned to achieve a 100% secure seal.
Inspiration: Spumante Limari is a winery exclusively dedicated to the elaboration of sparkling wines under an accurate interpretation of the Methode Champenoise.
The Limari Valley, is located in the 4th Region of Chile.
It has one of the most transparent skies over the planet, a unique characteristic for the observation of the universe. Its extraordinary clarity and low level of cloud cover make it a world reserve concerning stars. From this point you may watch the different constellations of the southern hemisphere, the moon and the planets. Considering the value of the sky as a natural heritage.
Azur, Millesime, represents a woman dancing with the universe. In her hands she carries the moon and the sun which also rotate along with her in her rotation movement, like the earth.
The color black has been used in this packaging to symbolize the darkness of the night and the silver and gold applications capture the importance of the moon and the sun in the Limari Valley.
Evoking a music box, music especially composed for this project, accompanies the movements of the bottle.
Project Duration: Azur Millesime shall be exhibited on October 3, 2023, at Make a Mark Gallery in Monaco.
Operation Flow: This packaging was created for Make a Mark 2023 and will be commercially released once its aging is complete.
Team Members: Art Direction and Design: Ximena Ureta
Image Credits: Music: Regina Crisosto
Renders: Juan Pablo Dominguez
Image #1, #2, #3, #4, #5 Juan Pablo Dominguez.
Video: Juan Pablo Dominguez.