Maquera 50 سی ایل انفیوزڈ لیکر بوتل by Guillaume Tiravy is a highly esteemed winner of the very prestigious 2024 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.
چاندیپیکیجنگ· 2024
Maquera 50 سی ایل انفیوزڈ لیکر بوتل
Client: Maquera
A' Design Award نقرئی انعام Winner in پیکیجنگ Category
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The Design
About Maquera 50 سی ایل انفیوزڈ لیکر بوتل
فرانس کے ایک الگ تھلگ علاقے آرڈیش کے مرکز میں، ایک انفیوزڈ لیکر بوتل کی تخلیق ہوتی ہے۔ ماکیرا کی پیکیجنگ شائقین کے ساتھ براہ راست تعلق قائم کرتی ہے، ایک ایسا کنٹینر متعارف کراتی ہے جو جان بوجھ کر اس کے اصل مشمولات سے لطف اندوز ہونے کے بعد نئے گھریلو انفیوژن کے لیے ڈیزائن کیا گیا ہے۔ ایک قابل تبدیل لیبل اسکرین پرنٹ پر اوورلیپ کرتا ہے، جو ایک عدم توازن پیدا کرتا ہے۔ پائیدار مواد سے تیار کردہ، یہ لامحدود طور پر دوبارہ قابل استعمال بن جاتا ہے۔ یہ نقطہ نظر صارفین کی تشویشات کو حل کرتا ہے، مصنوعات کو شیلف پر نمایاں کرتا ہے جبکہ مکمل طور پر پائیدار رہتا ہے۔
The Recognition
About the A' Design Award نقرئی انعام
Maquera 50 سی ایل انفیوزڈ لیکر بوتل A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ Maquera 50 سی ایل انفیوزڈ لیکر بوتل سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ Maquera 50 سی ایل انفیوزڈ لیکر بوتل وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After savoring the original beverage, the design encourages consumers to repurpose the bottle by infusing their own liquor. The packaging consists of two layers: screen-printed 'neutral' features and a slim horizontal label for specific details. The latter can easily be replaced with writable tape, enabling the recipe and the date of the new infusion to be noted. Thanks to sturdy materials, the bottle becomes infinitely reusable.
- Dimensions & Packaging
- Overall dimensions:
- Diameter: 85.8 mm
- Height: 177.4 mm
- Capacity: 50 Cl
Parts dimensions:
- Glass: h. 161.4 mm / diam. 85.8 mm
- Wood: h. 16 mm / diam. 39 mm
- Cork: h. 20 mm / diam. 20 mm
- Label 1 (natural white paper): 24 x 115 mm
- Labels 2 (natural white paper): 75 x 32 mm
Suppliers:
- Labels: LabelPix
- Corks: Laffite Liege
- Screen printed bottles: Univerre Pro Uva SA
- The cork label is manually embossed during bottling. - Tags
- Liquor, infused liquor, maquera, packaging, guillaume tiravy, wa, designer, Geneva, Switzerland
- Production Technology
- The bottle places emphasis on natural materials that are locally sourced. The primary goal is to ensure durability through repeated use. The secondary objective is to minimize its carbon footprint from the beginning to the end of the production chain. The paper labels, along with the beech wood and cork cap, are manufactured in France, while the glass bottle originates from neighboring Switzerland. The suppliers played a predominant role in the success of this project.
- Design Challenge
- Three constraints stood out among the others. First, the bottle had to distinguish itself from others. Second, it needed to showcase the color of the beverage as much as possible. Third, it had to be reusable for consumers. The solution was to separate generic information through screen printing on one side and specific information about a vintage on a label on the other, solving all the challenges.
- Research
- Research was conducted empirically, in the field, as close as possible to consumers. The primary goal was to understand their desires, habits and consumption patterns. Participating in their experiments and discussions, writable tape became essential to convey information on a reused bottle. A dozen prototypes were then submitted for approval to these enthusiasts, as well as to the primary stakeholder, the master infuser.
- Inspiration
- Infusing liquor is a hobby that brings together a large community of passionate individuals. Maquera master infuser aimed to establish a direct connection with them. When purchasing liquors, they have an intention to reuse the bottle in the future. They seek robust materials and ample space to apply writable tape, allowing them to remember the date of infusion and the exact recipe. Another significant inspiration for Maquera is its namesake: the maquis.
- Project Duration
- This project launched in May 2022 in Occitanie, France, shortly after the official registration of the Maquera brand. It took time to earn the owner's trust, undergoing several vintages and as many iterations before reaching the final version, which was achieved one year later in May 2023.
- Operation Flow
- 1. The bottle stands out on the shelf due to its asymmetric design. 2. It offers a satisfying visual, tactile, and auditory experience when pouring a drink. 2. Once emptied, the bottle can be washed while preserving the intact screen printing. 3. It can then be filled with the consumer's preferred liquor and ingredients to welcome a new infusion. 4. The main label can be replaced with writable tape, allowing the consumer to add their own indications.
- Patents
- The brand Maquera and its logo have been registered. The copyrights belong to TIRAVY Guillaume, 2022.
- Image Credits
- Image #1: 3D artist Guillaume Tiravy
Image #2: 3D artist Guillaume Tiravy
Image #3: 3D artist Guillaume Tiravy
Image #4: Photographer Guillaume Tiravy
Image #5: 3D artist Guillaume Tiravy
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