The Dance of Nature وائن لیبل by Ximena Ureta is a highly esteemed winner of the very prestigious 2024 A' Design Award آہنی انعام in پیکیجنگ ڈیزائن Competition Category.
لوہاپیکیجنگ· 2024
The Dance of Nature وائن لیبل
by Ximena Ureta
Client: Fedrigoni Self-Adhesives
A' Design Award آہنی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #156071The Design
About The Dance of Nature وائن لیبل
قدرت کا رقص چار لاطینی امریکی ممالک سے تعلق رکھنے والی چار وائن اقسام کے لیے تیار کیے گئے وائن لیبلز کا ایک مجموعہ ہے۔ یہ لیبلز ری سائیکل شدہ سیلف ایڈہیسو کاغذ پر چھاپے گئے ہیں جو پری کنزیومر اور پوسٹ کنزیومر ریشوں سے تیار کیا گیا ہے۔ ہر لیبل ایک تصوراتی منظرنامہ پیش کرتا ہے جس میں جاندار اور قدرتی عناصر توازن کی حالت میں موجود ہیں۔ میرلو کے لیے نیلے وقت (بلیو آور) کی منظرکشی کی گئی ہے، جبکہ مالبیک کے لیے سنہری وقت (گولڈن آور) کو دکھایا گیا ہے۔ یہ فن پارے پودوں کے قدرتی رنگوں سے تیار کردہ واٹرکلرز سے بنائے گئے ہیں، اور ٹائپوگرافی ہاتھ سے تحریر کی گئی ہے۔ یہ لیبلز شراب خانوں اور پیکیجنگ ڈیزائنرز کے لیے کاغذ کے نمونے کے طور پر بھی کام کرتے ہیں۔
The Recognition
About the A' Design Award آہنی انعام
The Dance of Nature وائن لیبل A' Design Award آہنی انعام کا فاتح ہے، جو ان اچھے ڈیزائنز کو دیا جانے والا باوقار اعتراف ہے جو اچھی طرح ڈیزائن کی گئی تخلیقات سے متوقع پیشہ ورانہ اور صنعتی تقاضوں کو پورا کرتے ہیں۔ آہنی انعام کے فاتحین اپنے تخلیق کاروں کی عظیم مہارت، اعلیٰ تخصص، ماہرانہ فہم اور تخلیقی صلاحیت کو ظاہر کرتے ہیں۔ The Dance of Nature وائن لیبل سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز تخلیق ہوگا جو عملی اور جدید ہے۔ A' Design Award آہنی انعام جیتنے والا یہ ڈیزائن صنعت کے بہترین طریقوں کو یکجا کرتا ہے اور مہارت اور ہنر سے جڑی ہوئی قابل تکنیکی خصوصیات رکھتا ہے۔ The Dance of Nature وائن لیبل اپنی باریک بینی کی وجہ سے قابل احترام ہے اور معیار زندگی کی ایسی بہتری فراہم کرنے کے لیے ڈیزائن کیا گیا ہے جو دنیا کو ایک بہتر جگہ بنانے میں مدد دیتی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper.
An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations. - Dimensions & Packaging
- Tintoretto Gesso Recycled paper, pure recycled paper with ECF pulp, and 100% recycled fibers from pre-consumer and post-consumer waste, marked with felt on both sides, with a special treatment that ensures high opacity under moisture conditions (H+O). Front certified FSC.
Printed on self-adhesive Tintoretto Gesso Recycled H+O WS FSC paper.
All labels are designed for Bordeaux bottles with dimensions of 12.5 cm by 12.5 cm and a conicity of 0.3 mm. - Tags
- Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.
- Production Technology
- The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized.
The process included die-cutting, mechanical embossing, and semi-gloss UV varnish. - Design Challenge
- The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin.
The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards.
The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process. - Research
- Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.
- Inspiration
- A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise.
For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this.
The typographies were created by hand. - Project Duration
- This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.
- Operation Flow
- This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.
- Patents
- All rights reseved Ximena Ureta.
- Team Members
- Art Direction and Design: Ximena Ureta
- Image Credits
- Image #1, #2, #3, #4, #5 Jorge Brantmayer.
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