Happy Birthday Likeboxes آرٹ تنصیب by Hikoko Ito

Happy Birthday Likeboxes آرٹ تنصیب by Hikoko Ito is a highly esteemed winner of the very prestigious 2024 A' Design Award کانسی انعام in لطیف فنون اور آرٹ تنصیب ڈیزائن Competition Category.

کانسیلطیف فن· 2024

Happy Birthday Likeboxes آرٹ تنصیب

by Hikoko Ito

Client: Hong Kong Museum of Art

A' Design Award کانسی انعام Winner in لطیف فن Category

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Colors

The Design

About Happy Birthday Likeboxes آرٹ تنصیب

ہیپی برتھ ڈے لائیک باکسز ایک فنی تنصیب ہے جو 366 روشن ڈاک ڈبوں پر مشتمل ہے، سال کے ہر دن کے لیے ایک ڈبہ۔ ہر ڈاک ڈبے کے دروازے پر ایک نقش بنا ہوا ہے جس میں ایک چینی حرف پوشیدہ ہے، اور دیکھنے والے اس نقش کو حل کر کے متعلقہ ڈبہ کھولتے ہیں۔ اندر، کسی پہلے آنے والے دیکھنے والے کا ہاتھ سے بنایا ہوا سالگرہ کا کارڈ ملتا ہے۔ پھر ہر دیکھنے والا کسی آئندہ آنے والے کے لیے ایک نیا کارڈ بناتا ہے اور اسے ڈاک ڈبے میں ڈال دیتا ہے۔ یہ ڈاک ڈبے پلاسٹک، ایکریلک پلیٹوں اور ایل ای ڈی روشنیوں سے بنائے گئے ہیں۔ یہ تنصیب ذاتی اظہار اور مہربانی کی حوصلہ افزائی کرتی ہے۔

The Recognition

About the A' Design Award کانسی انعام

Happy Birthday Likeboxes آرٹ تنصیب A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Happy Birthday Likeboxes آرٹ تنصیب سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Happy Birthday Likeboxes آرٹ تنصیب ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The 366 illuminated mailboxes, each representing a day of the year, enable you to receive a hand-drawn birthday card from a previous visitor and create one for a future visitor, perpetuating a continuous chain of kindness. Adorned with intricate patterns that form visual puzzles, these mailboxes invite participants to uncover the hidden Chinese characters, unlocking the magic within. The joyous ritual of decoding patterns and exchanging birthday cards transforms each visit into a journey of discoveries and moments of special connection.
Dimensions & Packaging: Main installation comprises of 366 Birthday Likeboxes 8445mm x 500mm x 1890mm;
Postbox
500mm x 500mm x 1300mm
Tags: Art Installation, Community Engagement, Hong Kong Museum of Art, Hong Kong, Happy Art, Connecting people
Production Technology: Materials: Plastic for Likeboxes, acrylic plates for patterns on doors of Likeboxes, LED lights, polyester wallcovering, brisl coated texture paper, ORACAL 651 adhesive patterns on glass walls, wood and steel for Postbox, wooden desks and chairs.
Design Challenge: There was skepticism regarding whether visitors would invest time in creating birthday cards for a stranger and if the quality of the contributions would be satisfactory. Serving dually as a social experiment, the installation's launch tested the altruism and community spirit of Hong Kong's residents. The resounding success and the positive reception of the installation and its subsequent variations in various Chinese cities and Paris have since affirmed the project's appeal across diverse age groups and cultures.
Research: Rooted in my humble family tradition of drawing birthday cards for my parents, Happy Birthday Likeboxes is a journey through joy and human connection. The adventure begins with the quest for one's unique Birthday Mailbox. This search and the exchange of hand drawn birthday cards transform every visit into an exploration and moments of special connection. Many visitors claimed to have been motivated to start creating birthday cards for their loved ones, extending the warmth & kindness experienced from the installation to their own family circles. By celebrating a universally shared and valued occasion - our birthday - the installation also brings people from various backgrounds, while promoting kindness and a Pay-it-forward mindset within the community.
Inspiration: Inspired by my family tradition of exchanging hand-drawn birthday cards, my art installation aims to recreate that joy for visitors, at the same time fostering a pay it forward spirit in the community. The Likeboxes resembling social media posts, encourage visitors to reflect on the often-impersonal nature of digital interactions and to instead create and share a hand-drawn birthday card infused with sincere, heartfelt wishes.
Project Duration: The project commenced in April 2023 and the inaugural exhibition of the art installation Happy Birthday Likeboxes debuted in July 2023 at the Chih Lo Lou Gallery on the 4th floor of the Hong Kong Museum of Art. Originally scheduled to end in October 2023, the exhibition's popularity warranted an extension through January 2024. Capitalizing on this success, the museum inaugurated a second exhibition titled Happy Birthday Likeboxes in Sunlight on the 5th floor, commencing January 18th, 2024, which is anticipated to conclude on June 26th, 2024.
Operation Flow: 1.Find Your Birthday Likebox that corresponds to your birth date. 2.Decipher the Pattern on its door and uncover the hidden Chinese character to unlock the magic of your Birthday Likebox. 3.Open Your Birthday Likebox. 4.Receive a Unique Birthday Card lovingly gifted by a previous visitor. 5.Select a Drawing Card with printed depiction of an artwork from the Hong Kong Museum of Art collection. 6.Create a New Birthday Card for another future visitor. 7.Send your card at the Post box. Selected works, over 2,500 up to Dec 20th, 2023) are photographed and featured on social media hblbhkmoa.
Team Members: Hikoko Ito