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35 Anos Shalon لوگو ٹائپ by Eluan Araujo

35 Anos Shalon لوگو ٹائپ by Eluan Araujo is a highly esteemed winner of the very prestigious 2024 A' Design Award کانسی انعام in گرافکس، عکاشی اور بصری ابلاغ ڈیزائن Competition Category.


کانسیگرافک· 2024

35 Anos Shalon لوگو ٹائپ

by Eluan Araujo

Client: Ash Midia

A' Design Award کانسی انعام Winner in گرافک Category

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Colors

The Design

About 35 Anos Shalon لوگو ٹائپ

یہ خصوصی جشن تمام شرکاء کے لیے ایک منفرد ماحول فراہم کرتا ہے، چاہے ان کی عمر یا پس منظر کچھ بھی ہو۔ یہ محض ایک اہم تقریب نہیں ہے بلکہ بامعنی لمحات کی شراکت، تعلقات کو مضبوط کرنے، اور ایسی روحانیت کے تجربے کی دعوت ہے جو روایت میں جڑی ہوئی ہے لیکن جدت کے لیے کھلی ہے۔ ایک ایسے منظرنامے میں جہاں روحانی تجربہ گزارے گئے وقت کے معیار سے جڑا ہوا ہے، یہ لوگو ادارے کی نمائندگی کرتا ہے اور نہ صرف ایک یادگاری ایونٹ بلکہ نئے زاویوں کی دریافت اور اجتماعی کامیابیوں کی تقریب کے لیے ایک جگہ پیش کرنے میں نمایاں ہے۔

The Recognition

About the A' Design Award کانسی انعام

35 Anos Shalon لوگو ٹائپ A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ 35 Anos Shalon لوگو ٹائپ سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ 35 Anos Shalon لوگو ٹائپ ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The created brand adheres to basic shapes to enhance comprehension, considering that many members of the institution are elderly and may have limited education. This approach improves visibility, even from a distance, for the numeral, and upon closer observation, it contains additional information that contributes to the artwork. Embracing the concept of "design for all," it seamlessly combines the simplicity of form with the intricacy of customization. The generated symbol, characterized by a vertical cut, represents a timeline that distinguishes ancient from modern times for the institution, also symbolized by the size of the depicted numbers. This symbolically conveys the strength and growth they've experienced over the 35 years of their journey. Children, youth, and adults alike can enjoy the material that marks a new phase in the celebratory journey for the institution's 35th anniversary.
Dimensions & Packaging
The size may vary because there are different types of products.
Tags
Branding, Graphic Design, Visual Identity, church
Production Technology
Many materials were used in the creation of the product, but primarily the use of a golden ratio grid was employed to aid in obtaining the shapes
Design Challenge
The crucial challenge was to infuse a modern concept into a notably traditional environment, known for its resistance to change. Balancing the historical perspective of tradition against the necessity for innovation demanded a delicate equilibrium. Additionally, social factors, such as community acceptance, posed a challenge to a project that aimed to be more modern, marking a new era for the church. They required elements like a timeline, the numerals for the 35th anniversary, and an expression of a cross to be incorporated into a single material that could articulate the institution's aspirations.
Research
A high-level celebration for the institution, a church where you can participate in this annual celebration in a grand event that was marked by its 35 years. Transforming a unique spiritual experience into a quality time. - Everyone can enjoy. - A place to experience something new and fulfilling.
Inspiration
The project developed for the church in celebration of its 35th anniversary reflects an approach to the fundamental values of the institution. The design of the piece is a visual representation of the brand's timeline, divided into two phases, symbolized by the numerals 3 and 5, which also represent a part of a cross, showing the spiritual journey of the institution and the fundamental principles that have guided the church to the present moment. Every detail of the design was conceived to provide a visual experience, symbolizing the simplicity and dedication that the church has provided to its faithful over the years. The tradition and modernity represented in the design signify the fusion of ancient values with contemporary demands. This project goes beyond being a commemorative piece; it is an artistic manifestation that captures the essence of the institution's foundation, offering the audience a brand that expresses their feelings and devotion, celebrating the time they have been in service. With this creation, the project brings achievements from the past, casting an optimistic gaze towards the future, where writing, design, and Christian symbolism converge in a work of art that signifies this time for the Shalon Church.
Project Duration
The institution celebrated its 35th anniversary in June 2023. Located in Paraná, Brazil.
Operation Flow
A story through time, a brand that represents everything the institution has gone through to get to this point.
Team Members
Eluan Araujo
Image Credits
Eluan Araujo - Ash Midia, 2023.

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