World Vision Organization Overview کتاب کا ڈیزائن by Yunsik Son is a highly esteemed winner of the very prestigious 2024 A' Design Award کانسی انعام in پرنٹ اور شائع شدہ میڈیا ڈیزائن Competition Category.
کانسیپرنٹ· 2024
World Vision Organization Overview کتاب کا ڈیزائن
by Yunsik Son
Client: World Vision
A' Design Award کانسی انعام Winner in پرنٹ Category
Verified Award Winner
Verify Award Status for #158580The Design
About World Vision Organization Overview کتاب کا ڈیزائن
ورلڈ ویژن آرگنائزیشن اوورویو ایک ایسی کتاب ہے جو ایک بین الاقوامی امدادی تنظیم کی ستر سالہ تاریخ اور اس کے منصوبوں کو پیش کرتی ہے۔ ڈیزائن کا تصور بِلیف (عقیدہ)، یونٹی (اتحاد)، انٹیگریشن (یکجائی)، لائف (زندگی) اور ڈریم (خواب) ہے، جسے مختصراً BUILD کہا گیا ہے۔ سرورق پر ٹائپوگرافی ان حروف کو ایک واضح گرافک عنصر کی صورت میں ایک دوسرے پر ترتیب دیتی ہے، جس پر نارنجی ہاٹ فوائل اسٹیمپنگ کا استعمال کیا گیا ہے۔ سلک اسکرین سے چھپی شفاف فلم اور بابوں کے درمیان سوراخ دار (پرفوریٹڈ) صفحات بچوں کے چہروں کو نمایاں کرتے ہیں۔ کتاب کی پیمائش 210 × 210 ملی میٹر ہے، اس کا سرورق میٹ کوٹڈ ہے اور اس میں 112 صفحات شامل ہیں۔
The Recognition
About the A' Design Award کانسی انعام
World Vision Organization Overview کتاب کا ڈیزائن A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ World Vision Organization Overview کتاب کا ڈیزائن سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ World Vision Organization Overview کتاب کا ڈیزائن ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The inspiration was drawn from the word "happiness" accumulated over 70 years. The concept is "Belief + Unity + Integration + Life + Dream = B.U.I.L.D," and it utilizes typography on the cover, stacking letters to create an intuitive graphic element. When you open the book, the transparent film and perforated design between each chapter, shaped in a specific form, shine a light on the faces of children, adding a playful element.
- Dimensions & Packaging
- Width 210mm x Height 210mm x Depth 13mm, 112 pages, matte-coated cover, orange hot foil stamping.
- Tags
- World Vision, Art Book, Illustration, Editorial design, Graphic Design, Typography
- Production Technology
- The case is designed with black hardboard, and hot foil stamping on the visible part of the cover effectively represents the 'BUILD' stacking concept. In the introduction section of the booklet, an orange silk-screen printed transparent film is overlaid, intending to create a stacking effect of alphabets when the pages are overlapped.
- Design Challenge
- The primary goal is to consolidate various departments into a cohesive whole while maintaining a design that feels unified yet non-monotonous. Additionally, since it's an art book, the challenge was to incorporate the 'BUILD' concept seamlessly into the design. Typography and visual elements were utilized to provide a direction for achieving this objective.
- Research
- As a person from South Korea, this project was meaningful to be part of World Vision, which originated from the ruins of the Korean War. Our challenge was to seamlessly integrate manuscripts from various project teams into a cohesive project and narrate the story of World Vision's 70-year history. We designed layouts with meticulous attention to detail, incorporating the 'BUILD' conceptual ideas, and infused meaning into the project concept with visually engaging elements.
- Inspiration
- World Vision, born in the ruins of the Korean War, has compiled its diverse projects into a single book. The goal is to reflect on the history of the past 70 years and provide basic information in an easily understandable way, even for those unfamiliar with World Vision. Each project aims to serve as a medium for experiencing a design that is both simple and interesting, avoiding monotony while enhancing awareness.
- Project Duration
- This project commenced in August 2021 in Seoul, South Korea, and concluded in February 2022. The content produced during this period has been distributed to customers since March 2022.
- Operation Flow
- The target audience is corporate and institutional PR managers. The goal is to engage their interest in World Vision's activities that have been a part of our lives for the past 70 years, focusing on assistance to children and their local communities. The material includes a booklet and a summary leaflet, with the leaflet having undergone three additional printings to continuously introduce it to a wider audience. This book serves as a valuable opportunity to establish the footprint and history of World Vision in the past seventy years.
- Team Members
- Creative Director : Sun-nam Kim
Creative Director : Yun-sik Son
Designer : Bommina Choi
Designer : Hye-ryun Jung
Planning : Su-jin Bang
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