Yihe Dim Sum پیکیجنگ ڈیزائن by Ye Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award کانسی انعام in پیکیجنگ ڈیزائن Competition Category.
کانسیپیکیجنگ· 2024
Yihe Dim Sum پیکیجنگ ڈیزائن
by Ye Zhang
Client: Beijing Jiaotong University
A' Design Award کانسی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #159111The Design
About Yihe Dim Sum پیکیجنگ ڈیزائن
یی ہے ڈم سم ایک بیجنگ طرز کے پیسٹری برانڈ کے لیے پیکیجنگ ڈیزائن ہے جو سمر پیلس (قصرِ تابستانی) میں فروخت کیا جاتا ہے۔ بیرونی ڈبے کی پیمائش 230 x 230 x 60 ملی میٹر ہے اور اس میں 110 x 110 x 45 ملی میٹر کے چار چھوٹے ڈبے سماتے ہیں۔ سمر پیلس کے چار معروف مقامات کی تصویر کشی کی گئی ہے جو پیسٹری کے چار ذائقوں کی نمائندگی کرتے ہیں۔ یہ تصویریں روایتی چینی طرزِ تعمیر کو پاپ آرٹ اسلوب اور روایتی مصوری سے لیے گئے کولاژ عناصر کے ساتھ یکجا کرتی ہیں۔ ڈبے میں پائیداری کے لیے یو وی پرنٹنگ، کاغذی درمیانی تہہ، پہلو پر برانزڈ (سنہری) تحریر اور ڈائی کٹ کناروں کا استعمال کیا گیا ہے۔
The Recognition
About the A' Design Award کانسی انعام
Yihe Dim Sum پیکیجنگ ڈیزائن A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Yihe Dim Sum پیکیجنگ ڈیزائن سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Yihe Dim Sum پیکیجنگ ڈیزائن ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
- Dimensions & Packaging
- Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm - Tags
- The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
- Production Technology
- The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
- Design Challenge
- The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
- Research
- Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging. - Inspiration
- The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent. - Project Duration
- The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
- Operation Flow
- The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
- Patents
- This work is all original images not copyrighted.
- Team Members
- Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou - Image Credits
- This work is all original images not copyrighted.
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