Moonshot Bar نمائشی بوتھ by Takeshi Yoshida

Moonshot Bar نمائشی بوتھ by Takeshi Yoshida is a highly esteemed winner of the very prestigious 2024 A' Design Award کانسی انعام in تجارتی نمائش فنِ تعمیر، داخلی سجاوٹ اور نمائش ڈیزائن Competition Category.

کانسیتجارتی نمائش· 2024

Moonshot Bar نمائشی بوتھ

by Takeshi Yoshida

Client: Takeshi Yoshida

A' Design Award کانسی انعام Winner in تجارتی نمائش Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Moonshot Bar نمائشی بوتھ

یہ CES 2024 میں جاپان پویلین ہے، جو دنیا کی سب سے بڑی ٹیکنالوجی کنونشن ہے۔ یہ ڈیزائن سادگی اور کمیت پسندی سے متاثر ہے، جو زین کا بنیادی تصور ہے اور جاپان قدیم زمانے سے اس کے ساتھ رہا ہے۔ یہ منظم انتشار پیدا کرتا ہے، جس کا مطلب ہے کہ متعدد متنوع کشش کی جگہوں کو احتیاط سے رکھا گیا ہے۔ یہاں 5 کشش کی جگہیں ہیں، جن میں نمائشی میزیں، معلوماتی کاؤنٹر، بار، لاؤنج اور اختلاط کی جگہ، اور ایک بڑے ڈسپلے کے ساتھ ایونٹ اسپیس شامل ہیں۔ عام بوتھ کے برعکس، زائرین آرام دہ لاؤنج اور بار میں مشروبات اور گفتگو سے لطف اندوز ہوتے ہیں، جسے ہم نے مون شاٹ بار کا نام دیا ہے۔

The Recognition

About the A' Design Award کانسی انعام

Moonshot Bar نمائشی بوتھ A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Moonshot Bar نمائشی بوتھ سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Moonshot Bar نمائشی بوتھ ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Dimensions & Packaging: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Tags: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Production Technology: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Design Challenge: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Research: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspiration: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Project Duration: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Operation Flow: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Image Credits: Takeshi Yoshida, 2024.