Bright Side Goods کارپوریٹ شناخت by Bilan Liu is a highly esteemed winner of the very prestigious 2024 A' Design Award آہنی انعام in گرافکس، عکاشی اور بصری ابلاغ ڈیزائن Competition Category.
لوہاگرافک· 2024
Bright Side Goods کارپوریٹ شناخت
by Bilan Liu
Client: Bright Side Goods
A' Design Award آہنی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #161322The Design
About Bright Side Goods کارپوریٹ شناخت
برائٹ سائڈ گڈز کا ڈیزائن پائیداری کو جدید خوبصورتی کے ساتھ ملاتا ہے، جو ماحول دوست صارفین کو متوجہ کرتا ہے۔ یہ ماحولیاتی اقدار کو عصری جمالیات کے ساتھ متوازن کرتا ہے، جو ایک لوگو میں سمٹ آتا ہے جو دل اور حرف B کو یکجا کرتا ہے، صوفہ اور لیمپ کے نقوش کے ساتھ جڑا ہوا، جو آرام اور روشنی کی علامت ہے۔ یہ جامع ڈیزائن ماحول دوست نفاست کا جوہر پیش کرتا ہے، ان سامعین کے ساتھ ہم آہنگ ہوتا ہے جو پائیداری اور انداز کی قدر کرتے ہیں۔
The Recognition
About the A' Design Award آہنی انعام
Bright Side Goods کارپوریٹ شناخت A' Design Award آہنی انعام کا فاتح ہے، جو ان اچھے ڈیزائنز کو دیا جانے والا باوقار اعتراف ہے جو اچھی طرح ڈیزائن کی گئی تخلیقات سے متوقع پیشہ ورانہ اور صنعتی تقاضوں کو پورا کرتے ہیں۔ آہنی انعام کے فاتحین اپنے تخلیق کاروں کی عظیم مہارت، اعلیٰ تخصص، ماہرانہ فہم اور تخلیقی صلاحیت کو ظاہر کرتے ہیں۔ Bright Side Goods کارپوریٹ شناخت سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز تخلیق ہوگا جو عملی اور جدید ہے۔ A' Design Award آہنی انعام جیتنے والا یہ ڈیزائن صنعت کے بہترین طریقوں کو یکجا کرتا ہے اور مہارت اور ہنر سے جڑی ہوئی قابل تکنیکی خصوصیات رکھتا ہے۔ Bright Side Goods کارپوریٹ شناخت اپنی باریک بینی کی وجہ سے قابل احترام ہے اور معیار زندگی کی ایسی بہتری فراہم کرنے کے لیے ڈیزائن کیا گیا ہے جو دنیا کو ایک بہتر جگہ بنانے میں مدد دیتی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design merges sustainability with modern style, appealing to eco-aware consumers. The company creates home products using recycled and upcycled materials, making it more than just a brand—it's a commitment to the environment and design. Their mission is to blend eco-responsibility with visual appeal, forming a distinct identity that lessens environmental impact while enhancing home aesthetics.
- Dimensions & Packaging
- The visual identity of Bright Side Goods is designed to work well on different media, from big billboards to small phone screens. The logo can change size, being clear to read at 30mm wide for print and 60 pixels wide for digital use. The main blue color and white spaces are consistent in all uses, keeping the brand's look the same everywhere. The Proxima Nova font is used in various sizes, ensuring it’s easy to read both in print and online. Our design guidelines help make sure the logo, colors, fonts, and images stay consistent across all materials.
- Tags
- Sustainable Design, Visual Identity, Visual Communication, Brand Identity, Eco-friendly Branding
- Production Technology
- I aimed to capture the essence of Bright Side Goods, focusing on renewal, continuity, and a cozy home feeling. The logo combines a heart and the letter 'B', with integrated symbols of a sofa and lamp, representing comfort and light. These elements reflect the brand's dedication to sustainable, stylish living spaces. The heart symbolizes compassion and sustainability, while the 'B' directly represents Bright Side Goods. This logo is more than a symbol; it tells the story of the brand's commitment to enhancing homes with eco-friendly elegance and warmth.
- Design Challenge
- The toughest part of creating the design for Bright Side Goods was finding the right balance between eco-friendliness and a modern, stylish appearance, ensuring it also resonated with market trends. I had to weigh the historical and social facets of sustainable design against contemporary aesthetics. I encountered challenges with environmental regulations and the quest for sustainable materials and methods compatible with the design.
- Research
- I carried out surveys and studies, collecting information online and through interviews. The findings showed people prefer products that are eco-friendly and look good. This helped me create a design that matches these preferences, benefiting the business and supporting green design.
- Inspiration
- The inspiration for Bright Side Goods' design came from blending eco-friendliness with modern style. Driven by the brand's commitment to sustainability and fashionable design, I aimed to craft a visual story that reflects these ideals. My research on sustainable design trends and what consumers like guided the creation of a design that combines environmental care with modern sophistication.
- Project Duration
- The project commenced and concluded in 2023, earning nominations for prestigious awards, including the IDA Gold, Muse Silver Award, and NYX Gold Awards.
- Operation Flow
- The design of Bright Side Goods ensures a smooth, unified experience across all platforms. From the first encounter on a business card to the website journey, it presents a cohesive brand image. The logo acts as a constant, guiding users through their interaction with the brand, whether online or in-store.
- Image Credits
- Illustrator Bilan Liu, 2023.
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