Collection 10 Years of Shede شراب کی پیکیجنگ by Dong Jinghong and Wei Li is a highly esteemed winner of the very prestigious 2025 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.
چاندیپیکیجنگ· 2025
Collection 10 Years of Shede شراب کی پیکیجنگ
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
A' Design Award نقرئی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #162163The Design
About Collection 10 Years of Shede شراب کی پیکیجنگ
"کلیکشن ٹین ایئرز آف شیدے" چینی بائی جیو شراب کے لیے تیار کردہ پیکیجنگ ہے۔ اس ڈیزائن میں چین کے دو روایتی ہنر، یعنی حروفِ متحرک سے چھپائی (مووَ ایبل ٹائپ پرنٹنگ) اور کاغذ سازی سے اِلہام لیا گیا ہے۔ حروفِ متحرک کے عناصر بیرونی ڈبے کی سطح اور بوتل کے ڈھکن پر ایسے ترتیب دیے گئے ہیں کہ بظاہر بکھرے ہوئے مگر درحقیقت منظم دکھائی دیتے ہیں۔ بوتل کے جسم پر چٹانی نقوش تراشے گئے ہیں، جن کے اُبھرے اور دبے ہوئے حصے دس برس کی پختگی (ایجنگ) اور ورثے کے کاریگروں کی محنت کی یاد دلاتے ہیں۔ سامنے کی جانب استعمال ہونے والی کاغذ اور پلاسٹک کی پیکنگ مکمل طور پر قابلِ بازیافت اور قدرتی طور پر تحلیل پذیر ہے۔ یہ ڈیزائن سادہ اشکال اور واضح تناسب کو برقرار رکھتا ہے۔
The Recognition
About the A' Design Award نقرئی انعام
Collection 10 Years of Shede شراب کی پیکیجنگ A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ Collection 10 Years of Shede شراب کی پیکیجنگ سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ Collection 10 Years of Shede شراب کی پیکیجنگ وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. To find the best way to show the historical imprint of China, integrate the movable type printing technology and papermaking technology of the Four Great ancient inventions with the wisdom of Shede, so as to convey the charm of Chinese civilization. There is something to give and something to gain, the balance between Yin and Yang is the logic of Chinese culture. "Collection - 10 Years of Shede" integrates the philosophy of Yin and Yang to convey the imprint of ten years of preservation and the hearts of countless intangible cultural heritage craftsmen.The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection. "Collection · Shede 10 Years" bravely undertakes the mission of"brewing a better life for global families and spreading the beauty of Chinese Baijiu culture", brews ingenious old wine and carries forward Chinese wisdom! To be willing is a kind of wisdom and attitude in life. Only when everything is willing to be willing can harmony and unity be achieved.
- Dimensions & Packaging
- Bottle：Width 170mm x Height 100mm
Outer box：Width 280mm x Height 150mm - Tags
- oriental life aesthetics, movable type printing, papermaking technology, low-carbon life, intangible cultural heritage craftsman
- Production Technology
- Movable type printing and papermaking are the crystallization of Chinese wisdom. The integration of the most Chinese cultural achievements on the bottle and packaging all highlight the extraordinary charm of Chinese civilization for thousands of years. "Collection - 10 Years of Shede" inherits the classic vision of Shede brand, uses movable type printing and papermaking design elements to upgrade and optimize the "brand super symbol", focusing on the most Chinese cultural genes.
- Design Challenge
- "Collection - 10 Years of Shede" simplifies the overall complexity, with a simple design and sharp proportions. Following the design concept of "less is more", so that the design returns to its original state, presenting a pure and aesthetic sense of Chinese civilization. "Collection - 10 Years of Shede" continues to deepen the strategy of Shede old wine, follows the ideas of Shede Oriental wisdom expression and Oriental life aesthetic creation, and transmits the charm of Chinese civilization.
- Research
- Baijiu is rich and fragrant. "Collection - 10 Years of Shede" marks the richness of oriental civilization. With the beauty of oriental charm, it carries the essence of oriental civilization and makes the east more oriental. "Collection · Shede for 10 years" provides another new choice for high-end Baijiu consumers, and undertakes the mission of brewing a better life for global families and spreading the beauty of Chinese Baijiu culture.
- Inspiration
- "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. With the beauty of oriental charm, it carries the essence of oriental civilization and symbolizes its richness, which makes the orient more oriental.
- Project Duration
- The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in August 2023.
- Operation Flow
- The birth of Chinese characters is far from ancient, and it is the soul of human civilization. The stunning movable type printing technique is the crystallization of Chinese civilization. "Collection - 10 Years of Shede" carrying the imprint of the long history of Chinese civilization, showing the most Chinese cultural genes - uneven movable type printing,magnificent ancient Chinese characters and rich texture of rough papermaking, all of which demonstrate the extraordinary charm of the Chinese civilization for thousands of years. The surface of the packaging and bottle caps uses movable type elements, which seem to be scattered but orderly in chaos, and it also highlights the philosophical oriental aesthetics. The bottle body of "Collection - 10 Years of Shede" is carved with rock patterns, one up and down, one concave and one convex, conveying the imprint of ten years old collection and the heart of an intangible cultural heritage craftsman with countless carvings.
- Team Members
- Dong Jinghong 、Li Wei
- Image Credits
- Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Mr. Dong Jinghong
Mr. Li Wei
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