Centrestage 2024 فیشن تجارتی تقریب by Rachel Tsang

Centrestage 2024 فیشن تجارتی تقریب by Rachel Tsang is a highly esteemed winner of the very prestigious 2025 A' Design Award کانسی انعام in تقریب اور واقعات ڈیزائن Competition Category.

کانسیتقریب· 2025

Centrestage 2024 فیشن تجارتی تقریب

by Rachel Tsang

Client: Hong Kong Trade Development Council

A' Design Award کانسی انعام Winner in تقریب Category

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Colors

The Design

About Centrestage 2024 فیشن تجارتی تقریب

سینٹرسٹیج 2024 ہانگ کانگ میں منعقد ہونے والی چار روزہ فیشن تقریب ہے۔ سینٹرسٹیج 2024 میں 17 ممالک اور خطوں سے 250 برانڈز پیش کیے گئے، ساتھ ہی فیشن شوز، سیمینارز، رابطہ سازی کی سرگرمیاں اور فیشن ٹورز بھی شامل تھے۔ ڈیزائن کے موضوع نے دستکاری کو تکنیکی ترقی کے ساتھ ہم آہنگ کیا، جس کا اظہار جرات مندانہ سرخ رنگ، پروجیکشن روشنی، ایل ای ڈی دیواروں اور ایک تعاملی فرش کے ذریعے کیا گیا۔ مرکزی مقام 11000 مربع میٹر سے زائد رقبے پر پھیلا ہوا تھا اور اسے پانچ موضوعاتی حصوں میں تقسیم کیا گیا تھا۔ ایک الگ شام کے شو میں دائرہ نما ریمپ استعمال کیا گیا جس کے مرکز میں ایک بڑا اگربتی نما پہاڑ تھا۔

The Recognition

About the A' Design Award کانسی انعام

Centrestage 2024 فیشن تجارتی تقریب A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Centrestage 2024 فیشن تجارتی تقریب سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Centrestage 2024 فیشن تجارتی تقریب ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CENTRESTAGE, the annual highlight of the Asian fashion scene, serves as a premier platform for promoting global designer brands and collections and facilitating the launch of new products in the region. HKTDC invited industry professionals from around the world to participate in the annual event, fostering collaborative opportunities. This year we showcased 250 brands from 17 countries and regions, offered a captivating lineup of events including fashion shows, seminars, networking activities and fashion tours for all visitors.
Dimensions & Packaging: This year's CENTRESTAGE events were divided into two parts. The ELITES show at the Hong Kong Palace Museum occupied 450 sqm and hosted 300 guests. The grand event at the Hong Kong Convention and Exhibition Center spanned over 11000 sqm, featuring a fairground space and a highlighted main calkwalk stage for 600 guests. The meticulous planning and innovative design elements ensured an immersive and unforgettable experience for all attendees.
Tags: CENTRESTAGE, Hong Kong Fashion Event, HKTDC, FASHIONALLY, ELITES, YDC, Fashion Hong Kong, , Asia’s Fashion Spotlight, Exhibition Design
Production Technology: The couture journey began with raw fabric, progressing through craftsmanship to modern technology. Projection technology and lighting created dynamic patterns on fabric, with LED walls and interactive floor enhancing the immersive experience. Decorative elements like mega cotton fabric, beads, plastic, and LED lights symbolized fashion's evolution. Graphics blended classical lace and embroidery with futuristic coding and pixel elements, featured with AI generated models with runway shows, illustrating the dynamic transformation of fashion craftsmanship across different eras.
Design Challenge: We dedicated 9 months from thorough research, planning, follow with study industry trend and innovative design. This approach aimed to create a "wow" factor, such as the 10m long interactive floor with dynamic hanging fabric above. Similarly the vibrant overhead neon LED light strings at the Urban zones required detailed drawing and coordination. It was also crucial to have an experienced support team on site, especially for ELITES at the Hong Kong Palace Museum, ensuring a smooth move-in and transforming the museum space into an immersive show venue within 16 hours.
Research: The CENTRESTAGE event featured an AI-generated model video to promote exhibitors' collections, created immersive and interactive moments perfect for Instagram. A highlight was the use of over 150,000 incense sticks to form a mega-sized incense mountain, serving as a dynamic backdrop for the ELITES models. This innovative approach combined traditional craftsmanship with cutting-edge technology, offering an unique and captivating experience for all attendees.
Inspiration: The combination of "craftsmanship" and "technological advancement" was the concept of the event, which transformed traditional craft techniques and innovative technologies into stylish and unique fashion. The use of bold red color represented motivated action for the fashion industry. The vitality and strong emotions, including love, passion, and intensity, in the “craftformation” broke through traditional fashion arts with avant-garde trends and creativity.
Project Duration: CENTRESTAGE, a 4-day fashion event, was held from 4th to 7th September 2024 at the Hong Kong Convention and Exhibition Centre (HKCEC). The CENTRESTAGE ELITES show took place at the Hong Kong Palace Museum the night before the fair opened.
Operation Flow: The main event at HKCEC featured five thematic zones: Craftmanship, Urban, Contemporary, Athleisure, and Circular Fashion. The strategically designed layout and thoughtful venue decoration, including the Main Stage, Presentation, and Mini Parade areas enriched our trade hall & shows variety. For the ELITES show at the Palace Museum, inspired by "HOME" and "Circle" concept, we created a circular runway centered with a 5.8m diameter by 2.3m height, a mega incense mountain, blended with unique lighting effects to create a world-class haute couture event.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council