Marlenka پیکیجنگ by David Kantor is a highly esteemed winner of the very prestigious 2025 A' Design Award کانسی انعام in پیکیجنگ ڈیزائن Competition Category.
کانسیپیکیجنگ· 2025
Marlenka پیکیجنگ
by David Kantor
Client: Marlenka International s.r.o.
A' Design Award کانسی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #170016The Design
About Marlenka پیکیجنگ
مارلینکا پیکیجنگ کی نئے سرے سے ڈیزائننگ ایک صاف، منفرد ڈیزائن پر مرکوز ہے جو شیلف پر مضبوط موجودگی اور مصنوعات کی پوری رینج میں واضح تفریق کو یقینی بناتی ہے۔ یہ پیکیجنگ سسٹم مختلف قسم کے کیک اور شہد پر مبنی میٹھوں کو سمونے کے لیے ڈیزائن کیا گیا ہے، جو ذائقوں، فارمیٹس اور سائزز میں امتیاز قائم کرنے کے لیے منظم طریقہ کار استعمال کرتا ہے۔ پریمیم بصری جمالیات مصنوع کی کشش میں اضافہ کرتی ہیں، جبکہ جدید مواد اور جدید ترین پرنٹنگ ٹیکنالوجیز غیر معمولی معیار کی ضمانت فراہم کرتی ہیں۔ یہ نفیس ڈیزائن نہ صرف صارفین کے تجربے کو بلند کرتی ہے بلکہ مارلینکا کی برانڈ شناخت اور مارکیٹ پوزیشننگ کو بھی مستحکم بناتی ہے۔
The Recognition
About the A' Design Award کانسی انعام
Marlenka پیکیجنگ A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Marlenka پیکیجنگ سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Marlenka پیکیجنگ ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
- Dimensions & Packaging
- The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
- Tags
- marlenka, redesign, packaging,
- Production Technology
- A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
- Design Challenge
- Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
- Research
- The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
- Inspiration
- The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
- Project Duration
- The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
- Operation Flow
- The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
- Team Members
- David Kantor
Radek Vysocký
Vojtěch Halamíček - Image Credits
- David Kantor
Petr Vaněk
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