Su Jiu Dong Po شراب کی پیکیجنگ by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award کانسی انعام in پیکیجنگ ڈیزائن Competition Category.
کانسیپیکیجنگ· 2025
Su Jiu Dong Po شراب کی پیکیجنگ
by Liandong Zhang and Xueqian Zhang
Client: Jiangsu Shuanggou Distillery Co., Ltd
A' Design Award کانسی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #170849The Design
About Su Jiu Dong Po شراب کی پیکیجنگ
سو جیو ڈونگ پو شراب کی چار بوتلوں کا ایک سیٹ ہے جو شاعر سو شی کی شاعری اور زندگی سے متاثر ہے۔ ہر بوتل شاعر کی زندگی کے ایک مرحلے کی نمائندگی کرتی ہے، پُرجوش جوانی سے لے کر آزاد روح والی ڈھلتی عمر تک۔ یہ بوتلیں شیشے جیسے قلمی سفید مواد سے بنی ہیں اور خوش اسلوب "میپنگ" (آلوبخارے کے پھول کے گلدان) کی صورت پر مبنی ہیں، جس کا دہانہ تنگ اور جسم بھرا ہوا ہے جو سونگ عہد کے چینی مٹی کے برتنوں کی یاد دلاتا ہے۔ بیرونی سطح پر ابھری ہوئی نقاشی کی گئی ہے، اور بناوٹ گھنی سے کھلی جانب منتقل ہوتی ہے تاکہ دریا کے بہاؤ کا تاثر پیدا ہو۔ شاعرانہ منظر نگاری کو ایک بصری اور لمسی تجربے میں بدل دیا گیا ہے۔
The Recognition
About the A' Design Award کانسی انعام
Su Jiu Dong Po شراب کی پیکیجنگ A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Su Jiu Dong Po شراب کی پیکیجنگ سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Su Jiu Dong Po شراب کی پیکیجنگ ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
- Dimensions & Packaging
- 300mmX120mmX420mm
- Tags
- The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
- Production Technology
- The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
- Design Challenge
- By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
- Research
- Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
- Inspiration
- Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
- Project Duration
- 2024.5-2025.1 Nanjing, Jiangsu province
- Operation Flow
- By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
- Team Members
- Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He - Image Credits
- Jiangsu Shuanggou Distillery Co., Ltd
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