Reforma بنیادی فنکشن: تجارتی نمائش کا اسٹال by Nattakul Sevikul – Okrit Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award آہنی انعام in تجارتی نمائش فنِ تعمیر، داخلی سجاوٹ اور نمائش ڈیزائن Competition Category.
لوہاتجارتی نمائش· 2026
Reforma بنیادی فنکشن: تجارتی نمائش کا اسٹال
by Nattakul Sevikul – Okrit Co., Ltd.
Client: Kasikornbank Public Company Limited
A' Design Award آہنی انعام Winner in تجارتی نمائش Category
Verified Award Winner
Verify Award Status for #174279The Design
About Reforma بنیادی فنکشن: تجارتی نمائش کا اسٹال
کتابی متن: ریفورما پروجیکٹ پلاس برکس کے استعمال کے ذریعے پائیدار ایونٹ آرکیٹیکچر کے لیے ایک طریقہ کار پیش کرتا ہے، جو اپ سائیکل شدہ پلاسٹک سے بنایا گیا ایک ماڈیولر نظام ہے۔ یہ بڑے پیمانے پر نمائشی تعمیر میں اس متبادل مواد کے استعمال کا جائزہ لیتا ہے۔ باہم منسلک ہونے والا نظام مؤثر طریقے سے جوڑنے اور علیحدہ کرنے کی اجازت دیتا ہے، جو ماحولیاتی اثر کو کم کرتا ہے اور اضافی فنشنگ سے بچاتا ہے۔ نتیجہ ایک ایسا ڈھانچہ ہے جو مادی وضاحت اور تجارتی اطلاقات میں سرکلر ڈیزائن کے لیے عملی حکمت عملیوں سے متعین ہوتا ہے۔
The Recognition
About the A' Design Award آہنی انعام
Reforma بنیادی فنکشن: تجارتی نمائش کا اسٹال A' Design Award آہنی انعام کا فاتح ہے، جو ان اچھے ڈیزائنز کو دیا جانے والا باوقار اعتراف ہے جو اچھی طرح ڈیزائن کی گئی تخلیقات سے متوقع پیشہ ورانہ اور صنعتی تقاضوں کو پورا کرتے ہیں۔ آہنی انعام کے فاتحین اپنے تخلیق کاروں کی عظیم مہارت، اعلیٰ تخصص، ماہرانہ فہم اور تخلیقی صلاحیت کو ظاہر کرتے ہیں۔ Reforma بنیادی فنکشن: تجارتی نمائش کا اسٹال سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز تخلیق ہوگا جو عملی اور جدید ہے۔ A' Design Award آہنی انعام جیتنے والا یہ ڈیزائن صنعت کے بہترین طریقوں کو یکجا کرتا ہے اور مہارت اور ہنر سے جڑی ہوئی قابل تکنیکی خصوصیات رکھتا ہے۔ Reforma بنیادی فنکشن: تجارتی نمائش کا اسٹال اپنی باریک بینی کی وجہ سے قابل احترام ہے اور معیار زندگی کی ایسی بہتری فراہم کرنے کے لیے ڈیزائن کیا گیا ہے جو دنیا کو ایک بہتر جگہ بنانے میں مدد دیتی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sustainable architecture-inspired booth introducing Plasbricks, a modular system for creating temporary structures from upcycled plastic blocks. Designed for Kasikornbank as a physicalization of ESG commitment, it exemplifies circular economy principles. The interlocking block system enables quick, low-impact construction and deconstruction, minimizing waste and carbon emissions. Fully managed by OKRIT Co., Ltd. from conception to execution, it sets a standard for eco-friendly brand environments
- Dimensions & Packaging
- The Reforma exhibition measures 25,000 mm (W) x 20,000 mm (D) x 5,000 mm (H). Its core structure is composed of Plasbricks-high-compression interlocking blocks made from recycled plastic-combined with a reusable steel frame to support branding elements and heavy loads. All components are modular, allowing for fast, clean assembly and repeated use at roadshow events.
- Tags
- Trade Show Exhibit, Sustainable Design, Modular Architecture, Upcycled Materials, Circular Economy, Eco-Friendly Booth, Green Building, Temporary Structure, Plastic Recycling, Exhibition Design
- Production Technology
- The initiative utilizes a prefabricated modular building system that employs Plasbricks-interlocking blocks created from recycled plastic. OKRIT Co., Ltd. managed the technical integration, which included acquiring finished modules, creating detailed fabrication plans, and overseeing the installation at the site. The dry-assembly technique guarantees structural accuracy, facilitates straightforward disassembly, and promotes long-term reusability, all while reducing labor, dust, and finishing waste at the location.
- Design Challenge
- The main challenge was how to create a large-scale, brand-consistient structure using an unconventional Plasbrick framework. Structural stability at five metres height; lights and screens worked into the modular grid - this was all difficult technically. Obtaining materials as well as planning for recycling complicated logistics matters. The major barrier was using recycled plastics to build a system capable of producing a premium, long-lasting and emotionally satisfying brand experience.
- Research
- The purpose of this design research is to explore the use of Plasbricks—upcycled plastic blocks—in temporary architecture. After analyzing the material and connection limits, we devised a structural and logistical plan. Prototyping and live testing, along with branding opportunities at a major trade show, yielded excellent results: the material met all structural demands. This process demonstrates a viable approach to incorporating sustainable materials into commercial design effectively.
- Inspiration
- This project was motivated by turning plastic waste into a usable design material. The designers sought harmony with the circular economy, water preservation, and reversing unsustainable habits of the oil age. This led to Plasbricks - a modular set made from upcycled plastic, selected for tensile strength and sustainable sourcing. This inspired a design enabling forward-looking brands like Kasikornbank to bring their net-zero aspirations to life in a physical space.
- Project Duration
- The Reforma initiative took its first steps in January 2025, in the vibrant city of Nonthaburi, Thailand. A focused preproduction phase lasted 14 days, paving the way for a 3-day on-site assembly at the renowned Impact Challenger venue. This innovative booth made its debut in May 2025 at the Money Expo, only to be carefully dismantled overnight after the event concluded. Crafted with versatility in mind, the structure has since found new life in various settings, embodying a commitment to sustainability and significantly reducing its environmental impact.
- Operation Flow
- Reforma’s modular design is a breeze to assemble and effortlessly transitions from one event to another. With a snap, it transforms any space into a captivating venue. Its inviting open-plan layout beckons visitors to explore, while interactive screens and cozy seating invite them to linger a little longer. The outcome? A welcoming hub that not only informs but also celebrates sustainability, creating a space that feels lived in and alive.
- Patents
- Copyright © 2025 OKRIT Co., Ltd. All rights reserved.
“Plasbricks” is a patented modular material system. All patent rights belong to its original holder. OKRIT Co., Ltd. has applied the material within the ReForma project as part of its architectural integration and design innovation. - Team Members
- Designer : Parrinya Keawdoungthean
Creative Director: Nattapong Khanomwet
Project Director: Nattakul Sevikul
Producer: Paphanphat Vattanasiriseth
Production Director: Nattapong Saevarnee - Image Credits
- Image #1: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #2: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #3: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #4: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #5: Photographer Chaovarith Poonphol, ReForma, 2025.
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