Kratistos Shopper Bag پیکیجنگ by Konstantinos Chamamtzis

Kratistos Shopper Bag پیکیجنگ by Konstantinos Chamamtzis is a highly esteemed winner of the very prestigious 2026 A' Design Award آہنی انعام in پیکیجنگ ڈیزائن Competition Category.

لوہاپیکیجنگ· 2026

Kratistos Shopper Bag پیکیجنگ

by Konstantinos Chamamtzis

Client: Kratistos by Costis

A' Design Award آہنی انعام Winner in پیکیجنگ Category

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Verified Award Winner

Verify Award Status for #177263

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kratistos Shopper Bag پیکیجنگ

کریٹسٹوس نے اپنا اختراعی رسٹ واچ شاپر بیگ متعارف کرایا ہے، جو برانڈ کے مشہور حرف "A" والے لوگو سے متاثر ہے اور جو نئے آغاز اور بہترین معیار کی علامت ہے۔ بیگ کا منفرد ڈیزائن گرافکس اور ربن کو یوں یکجا کرتا ہے کہ بیگ کو ہاتھ میں اٹھاتے ہی لوگو متحرک انداز میں نمایاں ہو جاتا ہے، اور یوں پیکیجنگ برانڈ کی شناخت کا بیان بن جاتی ہے۔ باریک بینی پر مبنی کاریگری نے گرافکس اور ربن کی مکمل ہم آہنگی کو یقینی بنایا، جبکہ نہایت احتیاط سے کیے گئے رنگوں کے میلان نے مٹیریل کی حساسیت پر قابو پایا۔ یہ شاپر بیگ تخلیقی برانڈنگ کے لیے ایک نیا معیار قائم کرتا ہے۔

The Recognition

About the A' Design Award آہنی انعام

Kratistos Shopper Bag پیکیجنگ A' Design Award آہنی انعام کا فاتح ہے، جو ان اچھے ڈیزائنز کو دیا جانے والا باوقار اعتراف ہے جو اچھی طرح ڈیزائن کی گئی تخلیقات سے متوقع پیشہ ورانہ اور صنعتی تقاضوں کو پورا کرتے ہیں۔ آہنی انعام کے فاتحین اپنے تخلیق کاروں کی عظیم مہارت، اعلیٰ تخصص، ماہرانہ فہم اور تخلیقی صلاحیت کو ظاہر کرتے ہیں۔ Kratistos Shopper Bag پیکیجنگ سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز تخلیق ہوگا جو عملی اور جدید ہے۔ A' Design Award آہنی انعام جیتنے والا یہ ڈیزائن صنعت کے بہترین طریقوں کو یکجا کرتا ہے اور مہارت اور ہنر سے جڑی ہوئی قابل تکنیکی خصوصیات رکھتا ہے۔ Kratistos Shopper Bag پیکیجنگ اپنی باریک بینی کی وجہ سے قابل احترام ہے اور معیار زندگی کی ایسی بہتری فراہم کرنے کے لیے ڈیزائن کیا گیا ہے جو دنیا کو ایک بہتر جگہ بنانے میں مدد دیتی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This shopper was meticulously crafted to complement the packaging of the corresponding wristwatch. The design concept ingeniously recreates the A logo of the watch by merging the bag graphics with its handle. When the customer holds the bag, the fabric ribbon extends, forming the upper part of the A. Combined with the printed lower half, the complete logo is revealed, cleverly showcasing the brand in a dynamic, engaging manner.
Dimensions & Packaging: Shopper Dimensions: Length 330mm x Width 220 mm x Height 300 mm. Weight 250gr. At the points of written details, the paper is satin opaque. Hot stamping method. Japanese type closure. Fabric handles in gros grain 2 pieces, height of 50 mm x 50mm, matching color with the inside part of the shopping bag.
Tags: shopper bag, kratistos, A, functionality, branding, luxury
Production Technology: Following its conceptualization, the shopper was first sketched, then a paper prototype was crafted to assess handle length—a crucial factor for branding impact. The design was digitized, and multiple samples were produced. Rigorous testing with stamping techniques was conducted to achieve the distinct Tyrrenian Bordeaux logo color and the titanium-inspired gray background, reflecting the titanium elements of the watch.
Design Challenge: The primary challenge was to achieve precise alignment between the graphics of the shopper and the ribbon height, as to showcase effectively the A logo while maintaining carriage functionality and user-friendliness. Additionally, matching the exact brand color was difficult due to the large coverage area, the sensitivity of the paper material, and the hue of the color, requiring careful experimentation and adjustment throughout the process.
Research: After studying paper shopping bags for other brands, I developed the concept of engaging customers in promoting the product logo. Once the idea was sketched, I conducted extensive tests with various samples to achieve precise alignment between the graphics and the length of the handle. A renowned Italian luxury packaging company, with two generations of expertise, digitally rendered and took on the project. We also experimented with multiple stamping techniques.
Inspiration: The inspiration was drawn directly from the logo of the brand, with the letter A serving as a central element. As the first letter of the Western alphabet, A signifies new beginnings and stands as a universal symbol of excellence, perfectly aligning with the brand identity and aspirations.
Project Duration: This project started in June 2024 in Athens, Greece and was completed in February 2025 in Alessandria, Italy.
Operation Flow: The Kratistos shopping bag not only serves its function as packaging but also reflects the creativity and diversity of the brand through its unique design. By integrating the graphics and ribbon to form the iconic A logo, the bag becomes a strategic branding tool, effectively elevating it beyond conventional packaging and actively promoting the brand wherever it is carried.
Patents: LOGO
1. WIPO, MADRID, International registration No. 1551535 (A KRATISTOS), 09/03/2021. Published in the WIPO GAZETTE OF INTERNATIONAL MARKS No. 27/2020.
2.Greece, Secretary of Investment, ΕΞ 933 / 08-02-2021
3.Trademarks Registry, Government of India, International 1551535, India 4680033, 12/05/2021, Konstantinos Chamamtzis
4. Federal Service for International Property (Rospatent), 1551535, 16/12/2020, Konstantinos Chamamtzis
5.United States Patent and Trademark Office, Reg.
No. 6,413,694, Jul. 13, 2021, Konstantinos Chamamtzis
6.WIPO, MADRID, notification for the BERN Office 21/02/2022, Konstantinos Chamamtzis
Image Credits: Image #1: Photographer, Lantzounis Dimitrios
Image #2: Photographer, Lantzounis Dimitrios
Image #3: Photographer, Lantzounis Dimitrios
Image #4: Photographer, Lantzounis Dimitrios
Image #5: Photographer, Lantzounis Dimitrios