Whirlpool Protton Nxt تھری ڈور ریفریجریٹر by Whirlpool India Design Team

Whirlpool Protton Nxt تھری ڈور ریفریجریٹر by Whirlpool India Design Team is a highly esteemed winner of the very prestigious 2026 A' Design Award نقرئی انعام in گھریلو آلات ڈیزائن Competition Category.

چاندیگھریلو آلہ· 2026

Whirlpool Protton Nxt تھری ڈور ریفریجریٹر

by Whirlpool India Design Team

Client: Whirlpool Of India Limited

A' Design Award نقرئی انعام Winner in گھریلو آلہ Category

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Colors

The Design

About Whirlpool Protton Nxt تھری ڈور ریفریجریٹر

پروٹون این ایکس ٹی ایک تین دروازوں والا ریفریجریٹر ہے جو بھارت کے شہری گھروں کے لیے ڈیزائن کیا گیا ہے۔ تیسرے دروازے میں 34 لیٹر کا کرسپر دراز موجود ہے جو خاص طور پر پھلوں اور سبزیوں کے لیے مخصوص ہے، یعنی وہ اشیاء جو بھارتی باورچی خانوں میں سب سے زیادہ استعمال ہوتی ہیں۔ علیحدہ دراز مرکزی خانے سے ٹھنڈی ہوا کے اخراج کو کم کرتا ہے۔ ایکٹو ڈیو خصوصیت بو کے باہم ملنے کو محدود کرتی ہے، جبکہ فریش پیڈ خصوصیت سبزیوں کے دراز میں ہوا کی گردش کو بہتر بناتی ہے۔ قابلِ تبدیلی شیلف اور ریل صارف کی ضروریات بدلنے پر ذخیرہ کرنے کی ترتیب کو نئے انداز میں سیٹ کرنے کی سہولت دیتے ہیں۔ اس ریفریجریٹر میں R600a ریفریجرنٹ استعمال کیا گیا ہے اور غیر ساختی اجزاء ری سائیکل شدہ پلاسٹک سے بنائے گئے ہیں۔

The Recognition

About the A' Design Award نقرئی انعام

Whirlpool Protton Nxt تھری ڈور ریفریجریٹر A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ Whirlpool Protton Nxt تھری ڈور ریفریجریٹر سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ Whirlpool Protton Nxt تھری ڈور ریفریجریٹر وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whirlpool 3 Door Protton NXT is a novel approach in the saturated refrigeration market, distinguished by its unique format and contemporary design. Meticulously designed to cater to the evolving lifestyles of urban Indian consumers in Tier 1 and 2 cities, this innovative product seamlessly blends progressive aesthetics with enough expression to resonate with the Indian consumer sensibility. This bold design choice enhances the product's aesthetic appeal, making it a standout choice for the consumer.
Dimensions & Packaging: Dimensions(whd)(in cm) : (56 x 175 x 52)
Weight: 64.7Kg
Capacity: 250L and 237L
Consumes Less Energy Than 1 LED Bulb
360 degree enhanced cooling with Fresh Flow
43% lesser cold air loss vs 2 Door top mount
No odor mixing with Active Deo
34L Vegetable Crisper to store fruits and vegetables
15 days of Freshness with Microblock technology
Tags: Refrigeration, Whirlpool, Multidoor, India, Appliance, Top-mount, Refrigerator, MakeinIndia, Protton NXT
Production Technology: The product retains Whirlpool's core cooling expertise in Freezer and Refrigerator cabinets. The dedicated Veg compartment in the form of a drawer cabinet is further empowered with the Active Deo feature reducing odor mixing and Freshpad which ensures better air circulation and thus keeping the food fresher for a long time. This product is going to be manufactured in Whirlpool's production facility made with a high focus on quality and safety, while ensuring that our plants comply with all environmental laws. The products are reengineered and upgraded as per the latest government approved energy ratings. This being a product catering to consumer segment conscious of electricity consumption, will be having competitive energy efficiency. Whirlpool has phased out Ozone Depleting Substances (ODS) and will be using a greener refrigerant R600a, a hydrocarbon with zero ODS and GWP of 8. Additionally, all the non-structural components are made with recycled plastic.
Design Challenge: Having conducted research to innovate refrigerator features in India, we encountered a complex challenge deeply rooted in profound cultural and dietary diversity. The habits we analyzed revealed drastically varied storage needs. Diverse behavioral patterns had to be decoded to arrive at insights relevant to the entire spectrum. Crucially, the Indian consumer's reliance on fresh produce highlighted a strict requirement for an enlarged, dedicated vegetable zone with freshness prolonged. Ultimately, our greatest hurdle was having these localized insights synthesized into adaptable cooling and freshness features successfully tailored to the everyday rhythms of the diverse Indian kitchen.
Research: To ensure the product's success, we conducted extensive consumer research which involved ethnographic research and subsequent heuristic evaluation. This allowed us to understand the consumer behavior pattern and identify key consumer needs specific to the target audience and translate them into innovative design solutions stepping up the freshness retention of food items. We have also identified and addressed several consumer concerns, specifically regarding cooling loss during frequent door openings. In the Indian market, the vegetable zone is the most frequently accessed part of the refrigerator. By providing a dedicated compartment for this section, we can effectively prevent air loss within the main refrigerator body.
Inspiration: Modern lifestyles and India's predominantly vegetarian population have led to a growing demand for refrigerators with ample storage space for fresh produce. Whirlpool Protton addresses this need by offering a unique three-door format with a dedicated compartment for fruits and vegetables.
Key consumer needs were identified and translated into innovative design solutions such as a large vegetable drawer and freshness features like Active Deo, Microblock and Freshpad. While Active Deo feature reduces food odor, Freshpad improves air circulation in the Vegetable compartment which helps in retaining the freshness of stored items.
Project Duration: Project Duration: 18months
Location: Design: India Design Studio, Whirlpool India Head Office, Gurgaon
Development and Production: Whirlpool India Refrigeration Plant, Pune
Operation Flow: Whirlpool Protton NXT Refrigerator takes care of the core consumer requirements. The space management of the shelves and the bins follows consumer storage pattern and needs. Additional rails allow users to adjust shelf positions based on their changing storage needs and usage patterns. A primary feature is the Crisper Drawer, a dedicated compartment for fruits and vegetables. Its smooth-glide design ensures easy, one-step access to all stored produce.
Patents: Design IP Filed for External Aesthetics.
Design IP Filed for FreshPad.
Team Members: Chandradhar Singh Rathore, Ritesh Ramankutty
Image Credits: NA