ACP Alpha Container Pictures کارپوریٹ شناخت by Julia Hell is a highly esteemed winner of the very prestigious 2017 A' Design Award نقرئی انعام in گرافکس، عکاشی اور بصری ابلاغ ڈیزائن Competition Category.
چاندیگرافک· 2017
ACP Alpha Container Pictures کارپوریٹ شناخت
by Julia Hell
Client: Alpha Container Pictures
A' Design Award نقرئی انعام Winner in گرافک Category
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The Design
About ACP Alpha Container Pictures کارپوریٹ شناخت
اے سی پی الفا کنٹینر پکچرز برلن میں واقع ایک فلم پروڈکشن کمپنی کے لیے تیار کردہ کارپوریٹ ڈیزائن ہے۔ لوگو مختصر شکل اے سی پی کو مکمل کمپنی کے نام کے ساتھ یکجا کرتا ہے۔ اس میں دو فونٹس استعمال کیے گئے ہیں، ایک اسٹینسل فونٹ جو فریٹ کنٹینرز پر استعمال ہونے والے انداز کا ہے اور دوسرا ایک تکنیکی مونوسپیس فونٹ جو ٹائپ رائٹر کی تحریر سے مشابہت رکھتا ہے۔ لوگو رنگوں کی اس اسکیم کو بھی متعارف کراتا ہے جو پرنٹ شدہ کاروباری دستاویزات اور ویب سائٹ پر نظر آتی ہے۔ لیٹرہیڈ کی پیمائش 210 بائی 297 ملی میٹر اور بزنس کارڈ کی پیمائش 55 بائی 85 ملی میٹر ہے۔ ریسپانسیو ویب سائٹ فل اسکرین ویڈیو مواد کے ساتھ کھلتی ہے۔
The Recognition
About the A' Design Award نقرئی انعام
ACP Alpha Container Pictures کارپوریٹ شناخت A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ ACP Alpha Container Pictures کارپوریٹ شناخت سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ ACP Alpha Container Pictures کارپوریٹ شناخت وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
- Dimensions & Packaging
- The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
- Tags
- Corporate Design, Branding, Logo, Business card, Webdesign, Website
- Production Technology
- The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
- Design Challenge
- The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
- Research
- After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
- Inspiration
- The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
- Project Duration
- The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
- Operation Flow
- In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
- Patents
- None
- Team Members
- Full-Stack Web Development: Jannis Hell
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