Appetisi پنیر کی پیکیجنگ

Press Kit

Unique Properties

The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.

Dimensions & Packaging

Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm

Tags

Cheese, personification of cheese, fun, shift, desecration of cheese

Production Technology

Plastic packaging with a transparent window to see the cheese.

Design Challenge

The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.

Research

1) brand platform
2) Naming
3) Logo
4) Packagings

Inspiration

While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.

Project Duration

The project started in July 2017 and ended in February 2018.

Operation Flow

This product is sold in supermarkets in Europe.
Fromage product in France.

Patents

Copyrights belong to Fanny de Bray

Image Credits

Illustration : Fanny de Bray