Ten پوسٹر by Kalyani Kamat Bambolkar and Ling Lee

Ten پوسٹر by Kalyani Kamat Bambolkar and Ling Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in گرافکس، عکاشی اور بصری ابلاغ ڈیزائن Competition Category.

چاندیگرافک· 2020

Ten پوسٹر

by Kalyani Kamat Bambolkar and Ling Lee

Client: Kingston University, Kingston School of Art

A' Design Award نقرئی انعام Winner in گرافک Category

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Colors

The Design

About Ten پوسٹر

یہ ڈیزائن کنگسٹن یونیورسٹی کے فیشن شو ایونٹ کے لیے ایک مہم ہے۔ اس مہم کے لیے فوٹوگرافی 'X' ماڈل کے جسم پر نشانات جو کسی کے جسم پر کپڑوں کی علامت کی نشاندہی کرتے ہیں۔ 'X' کنگسٹن یونیورسٹی کے فیشن اسکول کی دسویں سالگرہ کا بھی اشارہ ہے۔ تمام مہمانوں کو ای وائٹ بھیجا گیا اور لندن کے ڈیزائن میوزیم میں پوسٹر اور بروشر آویزاں کیے گئے۔

The Recognition

About the A' Design Award نقرئی انعام

Ten پوسٹر A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ Ten پوسٹر سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ Ten پوسٹر وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
Dimensions & Packaging: Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
Tags: poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
Production Technology: The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
Design Challenge: The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
Research: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
Inspiration: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Project Duration: The project started at the end of September 2017 and finished in October 2017 in London, UK.
Operation Flow: The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
Patents: The posters and images are owned by Kingston University.
Team Members: Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
Image Credits: All Photo credits: Kalyani Kamat Bambolkar