Ningxiahong Reign Title شراب کی بوتل by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award کانسی انعام in پیکیجنگ ڈیزائن Competition Category.
کانسیپیکیجنگ· 2020
Ningxiahong Reign Title شراب کی بوتل
Client: The Ningxiahong Wolfberry Liquor
A' Design Award کانسی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #89801The Design
About Ningxiahong Reign Title شراب کی بوتل
"پروڈکٹ + خطاطی + راج عنوان" کا امتزاج ایک مخصوص بصری شناخت پیدا کرتا ہے۔ حکمرانی کا عنوان ایک نیک نیتی ہے جو نیک تمنا کو پیش کرتا ہے۔ جب اس کو مصنوعہ پیکیج پر خطاطی کی شکل میں لاگو کیا جاتا ہے تو ، اس کی مصنوعات میں کلاسیکی چینی ثقافت اور ایک معاشرتی وصف کا نقشہ پڑتا ہے ، اور صارفین کے ل the مصنوعات کی نیک نعمتیں پیش کی جاتی ہیں ، تاکہ صارفین شراب پیتے وقت اس کے بارے میں مزید بات کریں۔ .
The Recognition
About the A' Design Award کانسی انعام
Ningxiahong Reign Title شراب کی بوتل A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Ningxiahong Reign Title شراب کی بوتل سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Ningxiahong Reign Title شراب کی بوتل ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
- Dimensions & Packaging
- Bottle volume 750ml,high 300mm,the widest diameter 75mm
- Tags
- Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
- Production Technology
- The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
- Design Challenge
- The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
- Research
- The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
- Inspiration
- A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
- Project Duration
- This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
- Operation Flow
- The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
- Team Members
- Design Leader: Zhou Hong; Design Director: Wu Changzhi
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