Hong Kong Houseware Fair 2019 تقریب کی تنصیب by Hong Kong Trade Development Council

Hong Kong Houseware Fair 2019 تقریب کی تنصیب by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in تقریب اور واقعات ڈیزائن Competition Category.

چاندیتقریب· 2020

Hong Kong Houseware Fair 2019 تقریب کی تنصیب

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award نقرئی انعام Winner in تقریب Category

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Colors

The Design

About Hong Kong Houseware Fair 2019 تقریب کی تنصیب

ہانگ کانگ ہاؤس ویئر فیئر 2019 ایک ایونٹ ڈیزائن ہے جو ہانگ کانگ کنونشن اینڈ ایگزیبیشن سینٹر میں منعقدہ ایک تجارتی میلے کے لیے تخلیق کیا گیا۔ یہ ڈیزائن تین حصوں پر مشتمل ہے: داخلی راہداری میں ایک خیرمقدمی تنصیب، نمائشی ہال کے دروازے کی آرائش، اور رجحانات کی پیش گوئی کی ایک الگ نمائش۔ خیرمقدمی تنصیب کا رقبہ 30 مربع میٹر اور بلندی 5 میٹر ہے اور اس میں ایک بڑی ایل ای ڈی اسکرین شامل ہے۔ استعمال شدہ مواد میں دوبارہ قابلِ استعمال ایلومینیم نظام، ایل ای ڈی اسٹرپ لائٹس، ایکریلک پینل اور حیاتیاتی طور پر تحلیل پذیر قالین شامل ہیں۔ صنعتی رجحانات کی رپورٹ سے لیے گئے رنگ اور اشکال ان تینوں حصوں کو آپس میں مربوط کرتے ہیں۔

The Recognition

About the A' Design Award نقرئی انعام

Hong Kong Houseware Fair 2019 تقریب کی تنصیب A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ Hong Kong Houseware Fair 2019 تقریب کی تنصیب سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ Hong Kong Houseware Fair 2019 تقریب کی تنصیب وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimensions & Packaging: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Tags: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Production Technology: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Design Challenge: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Research: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspiration: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Project Duration: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Operation Flow: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.