Save The Turtle پہیلی by Zagazoo Busy Bag

Save The Turtle پہیلی by Zagazoo Busy Bag is a highly esteemed winner of the very prestigious 2020 A' Design Award آہنی انعام in کھلونے، گیمز اور مشغلے کی مصنوعات ڈیزائن Competition Category.

لوہاکھلونا· 2020

Save The Turtle پہیلی

by Zagazoo Busy Bag

Client: Zagazoo Busy Bag

A' Design Award آہنی انعام Winner in کھلونا Category

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Verified Award Winner

Verify Award Status for #98043

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Colors

The Design

About Save The Turtle پہیلی

سیچ دی کچھی 4 اور 8 سال کی عمر کے بچوں سے پلاسٹک کے مضر اثرات سمندر اور سمندری مخلوق پر محض اور تفریحی طور پر بھولبلییا پہیلی کے ذریعے متعارف کرواتا ہے۔ بچے مختلف کوئز کھیلتے ہیں اور سمندری کچھی کو کسی محفوظ جگہ تک نہ پہنچنے تک راستے میں منتقل کرتے ہوئے جیت جاتے ہیں۔ ایک سے زیادہ کوئز کو دہرانے اور حل کرنے سے بچوں کو پلاسٹک کے استعمال کی طرف اپنا طرز عمل تبدیل کرنے کی ترغیب ملتا ہے اور اس خیال کو تقویت ملتی ہے۔

The Recognition

About the A' Design Award آہنی انعام

Save The Turtle پہیلی A' Design Award آہنی انعام کا فاتح ہے، جو ان اچھے ڈیزائنز کو دیا جانے والا باوقار اعتراف ہے جو اچھی طرح ڈیزائن کی گئی تخلیقات سے متوقع پیشہ ورانہ اور صنعتی تقاضوں کو پورا کرتے ہیں۔ آہنی انعام کے فاتحین اپنے تخلیق کاروں کی عظیم مہارت، اعلیٰ تخصص، ماہرانہ فہم اور تخلیقی صلاحیت کو ظاہر کرتے ہیں۔ Save The Turtle پہیلی سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز تخلیق ہوگا جو عملی اور جدید ہے۔ A' Design Award آہنی انعام جیتنے والا یہ ڈیزائن صنعت کے بہترین طریقوں کو یکجا کرتا ہے اور مہارت اور ہنر سے جڑی ہوئی قابل تکنیکی خصوصیات رکھتا ہے۔ Save The Turtle پہیلی اپنی باریک بینی کی وجہ سے قابل احترام ہے اور معیار زندگی کی ایسی بہتری فراہم کرنے کے لیے ڈیزائن کیا گیا ہے جو دنیا کو ایک بہتر جگہ بنانے میں مدد دیتی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Save The Turtle" explains to children aging 4-8 how harmful plastic is for sea turtles, (as they mistake it for food and die) through a maze puzzle game. In each quiz, they have to save the turtle from the harmful plastic (visualized as a bottle and plastic bag) and take it to a safe place. Doing more and more quizzes strengthens the idea in their minds that plastic is harmful.
Dimensions & Packaging: The maze part consists of 4 square pieces and a frame, so in total it is 220 mm x 220 mm x 5 mm. It comes along with a booklet (170 x 140 mm) and small wooden pieces: 2 turtles, 2 bottles and 2 plastic bags, each is 10 mm x 10 mm x 3 mm. The packaging is a pouch 280 x 250 mm.
Tags: save turtle, sustainable, ecosystem, eco-friendly, edutainment, out of home play, busy bag, environment
Production Technology: The puzzle is made of durable MDF wood accompanied with a printable booklet. Ideally, the game should be 100% eco-friendly or 100% recyclable. This was not fully realizable/or feasible at that time, but it is plastic-free.
Design Challenge: Solving a maze from a booklet is not a very simple task for a 4 or 5 years-old child, as the 4 maze pieces look very similar to each other. Stickers with different sea elements like a star, bubbles, etc. were put on the pieces of the maze to make it more identifiable. The game includes two different levels that make the game more challenging and suitable for a broader age bracket.
Research: Children will not change their behavioral patterns, if they do not understand and memorize the reasons for this change. Establishing a new piece of information in the brain of a child could be done through repetition, but education and repetition should not be boring. That's why learning combined with play is a perfect tool. The team conducted the research before and after the game was prototyped. It was clear that children memorized how dangerous plastic is for sea turtles and spread awareness to adults.
Inspiration: Awareness campaigns about human activities that are harming the sea and sea creatures are growing stronger than ever before.
It has become everybody's responsibility to save the environment through sensible and responsible actions. How about children? Are they even aware of the problem, or is it about time that they start to take part in this movement?
Project Duration: The project started in April 2019 in Cairo, Egypt and launched in August 2019 in Cairo. The product was available for sale on Zagazoo's social media platforms starting August 2019. Ever since it has become one of the most selling products.
Operation Flow: The game starts with an explanation of how plastic is harming the sea turtles. The child can start with any quiz (out of 24 quizzes) and tries to imitate the puzzle quiz seen in the booklet by putting the 4 wooden puzzle pieces in the right place. Then he/she solves the maze quiz by taking the sea turtle to a safe place, where the plant is and avoids the plastic bottle and bag.
Team Members: Co-Founder of Zagazoo: Marina Adel Zaghloul
Image Credits: Image #1 : Photographer Marina Zaghloul / Illustrator Christine Zaghloul / Save the Turtle, 2019