Occasional Motto بصری شناخت by Zhenqi Ji

Occasional Motto بصری شناخت by Zhenqi Ji is a highly esteemed winner of the very prestigious 2020 A' Design Award آہنی انعام in گرافکس، عکاشی اور بصری ابلاغ ڈیزائن Competition Category.

لوہاگرافک· 2020

Occasional Motto بصری شناخت

by Zhenqi Ji

Client: Occasional Motto

A' Design Award آہنی انعام Winner in گرافک Category

11,780

Verified Award Winner

Verify Award Status for #98719

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Occasional Motto بصری شناخت

"کبھی کبھار نعرے" کا نظری نظریہ کمپنی کے نام کے لغوی معنی پر مبنی بنایا گیا تھا ، اور لوگوں کو مختلف تجربات بتانے کے جوہر نکال لیا گیا تھا۔ اس شناخت میں متعدد کلیدی رنگ ، ایک ٹائپوگرافک لوگو ، اور ایک سے زیادہ عکاسی ہے جو ایک جدید اور گرم امیج کے ساتھ کھیلتی ہے جو ہر مصنوعات کو منفرد بناتی ہے ، لیکن مختلف سیاق و سباق کے ساتھ ہم آہنگ ہے۔

The Recognition

About the A' Design Award آہنی انعام

Occasional Motto بصری شناخت A' Design Award آہنی انعام کا فاتح ہے، جو ان اچھے ڈیزائنز کو دیا جانے والا باوقار اعتراف ہے جو اچھی طرح ڈیزائن کی گئی تخلیقات سے متوقع پیشہ ورانہ اور صنعتی تقاضوں کو پورا کرتے ہیں۔ آہنی انعام کے فاتحین اپنے تخلیق کاروں کی عظیم مہارت، اعلیٰ تخصص، ماہرانہ فہم اور تخلیقی صلاحیت کو ظاہر کرتے ہیں۔ Occasional Motto بصری شناخت سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز تخلیق ہوگا جو عملی اور جدید ہے۔ A' Design Award آہنی انعام جیتنے والا یہ ڈیزائن صنعت کے بہترین طریقوں کو یکجا کرتا ہے اور مہارت اور ہنر سے جڑی ہوئی قابل تکنیکی خصوصیات رکھتا ہے۔ Occasional Motto بصری شناخت اپنی باریک بینی کی وجہ سے قابل احترام ہے اور معیار زندگی کی ایسی بہتری فراہم کرنے کے لیے ڈیزائن کیا گیا ہے جو دنیا کو ایک بہتر جگہ بنانے میں مدد دیتی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the idea of memorizing little yet valued life moments. “Occasional Motto” is established since 2018, as an independent stationery atelier inside Irvine, a beautiful city located in Orange County, California. The identity was built with the name of the company, but a series of accompanying elements were created, such as the icon, seal and illustrations, each one of them playing a key role in the brand collaterals, giving the end result of a warm, clean and modern touch.
Dimensions & Packaging: Dimension is 220 mm x 110 mm for the envelope to hold the invoice. The material is surfaced enhanced white wove paper.
Tags: branding, design, logotype, modern, stylish
Design Challenge: It is rather hard to create a brand system based on a long company name like "Occasional Motto" since it is not easy to come up with a memory point for consumers at just one glimpse when they are browsing thousands of products at the same time. To help the company earn more attention under the online shopping occasion, the core idea is to make the branding collaterals look different yet convey the core value in a unique and eye-catching way. The results of the brand research that took earlier before the design process showed that about 85 percent of the stationery products on online merchants have a price tag under 10 dollars, and 95 percent of them priced under 5 dollars. This shows that the price is really what customers care about the most when they consider purchasing products under this category, whether it is a notebook or a pencil case. Therefore, it is quite essential to bring Occasional Motto some unique features so that it doesn't have to compete for the price with other cheap and relatively low-quality wholesale products.
Research: There are approximately 220 stationery brands on Etsy, which is the main online merchandise website that Occasional Motto sells its products. Among all these brands, only a few of them have their own brand system since most of these brands just sell products directly from the factory without any brand customization. We consider this as a result of the low-price competition under this category. With that being said, most customers could only get uncharacteristic products, even when they pay an above-average price for them.
Inspiration: We are inspired by the company name and idea that it encourages people to record each valuable memories in their life with the company's products, whether it's a notebook or a polaroid photo album so that consumers are connected between their memories and the current moment. Hence, we decided to do a ligature on the letter "a" and "l" in the company name, which ultimately becomes the major memory point of the entire branding.
Project Duration: The project started in August 2019 in Irvine, CA
Operation Flow: We created 3 key illustrations based on this brand identity: Hands holding pens; hands holding polaroid films, and hands surrounding notebooks. These 3 illustrations help the brand convey their most important products: notebooks and a polaroid film album in an exquisite and elegant way.