Gan Song برانڈ بصری شناخت by Biwei Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award کانسی انعام in گرافکس، عکاشی اور بصری ابلاغ ڈیزائن Competition Category.

کانسیگرافک· 2020

Gan Song برانڈ بصری شناخت

by Biwei Zhu

Client: Gan Song

A' Design Award کانسی انعام Winner in گرافک Category

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Colors

The Design

About Gan Song برانڈ بصری شناخت

گان سونگ ایک برانڈ بصری شناخت ہے جو چین کے مایانگ علاقے کے ایک مخصوص برانڈ کے لیے تخلیق کی گئی ہے۔ اس ڈیزائن کا محرک مقامی مناظر اور میاؤ ثقافت ہے۔ مختلف موٹائی کی باریک لکیریں پہاڑوں اور دریائے جن جیانگ کی شکل بناتی ہیں۔ میاؤ لباس میں ملبوس ایک مسکراتی ہوئی لڑکی فصل کی کٹائی اور امید کی علامت ہے۔ یہ شناخت کتابچوں، کارڈز، لفافوں، پیکیجنگ اور بیرونی اشتہارات پر لاگو کی گئی ہے، جس میں فوائل پرنٹنگ، ایمبوسنگ، لیزر کٹنگ اور گِلڈنگ کا استعمال کیا گیا ہے۔ تمام نقوش ویکٹرائزڈ ہیں، اس لیے یہ شناخت کسی بھی سائز میں پرنٹ کی جا سکتی ہے۔

The Recognition

About the A' Design Award کانسی انعام

Gan Song برانڈ بصری شناخت A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Gan Song برانڈ بصری شناخت سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Gan Song برانڈ بصری شناخت ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Dimensions & Packaging: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Tags: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Production Technology: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Design Challenge: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Research: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Inspiration: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Project Duration: The project started and finished in 2019 in Changsha City,China
Operation Flow: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Patents: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Team Members: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Image Credits: Wilbur Studio