Miltos برانڈ شناخت، پیکیجنگ by Yuta Takahashi is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in گرافکس، عکاشی اور بصری ابلاغ ڈیزائن Competition Category.
چاندیگرافک· 2020
Miltos برانڈ شناخت، پیکیجنگ
Client: Miltos
A' Design Award نقرئی انعام Winner in گرافک Category
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The Design
About Miltos برانڈ شناخت، پیکیجنگ
میلٹوس ایک چاکلیٹ برانڈ کے لیے برانڈ شناخت اور پیکیجنگ ڈیزائن ہے۔ اس کا تصور "بین ٹو بار" کے خیال کو "ٹری ٹو بار" کے انداز تک وسعت دیتا ہے، جو کوکو کی خوشبو کو نمایاں کرتا ہے۔ پیکج گہرے نیلے رنگ کے نفیس کاغذ سے بنایا گیا ہے جس پر گلٹر پروسیسنگ، ریشم جیسا نقش ظاہر کرنے والا وارنش اور سنہری ورق کی مہر کاری کی گئی ہے۔ ڈبہ کسی کتاب کے سرورق کی طرح کھلتا ہے اور اس میں ایک فلیور چارٹ کارڈ رکھا گیا ہے جو ہر ذائقے کی تفصیل سے وضاحت کرتا ہے، جیسا کہ شراب کے معاملے میں کیا جاتا ہے۔ مختلف اقسام پر مشتمل ڈبے کی ساخت کتابوں کی الماری کے تصور پر مبنی ہے۔ یہ ڈیزائن بالغ افراد کے لیے ایک پُرسکون برانڈ تجربے کو فروغ دیتا ہے۔
The Recognition
About the A' Design Award نقرئی انعام
Miltos برانڈ شناخت، پیکیجنگ A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ Miltos برانڈ شناخت، پیکیجنگ سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ Miltos برانڈ شناخت، پیکیجنگ وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
- Dimensions & Packaging
- Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch - Tags
- Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
- Production Technology
- The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
- Design Challenge
- Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
- Research
- They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
- Inspiration
- There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
- Project Duration
- This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
- Operation Flow
- The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
- Patents
- Copyrights belong to Yuta Takahashi, 2020
- Team Members
- Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara - Image Credits
- Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020
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