After attending art colleges in Tokyo and Finland, I worked as a designer's assistant in Tokyo for seven years.
01Could you please tell us about your experience as a designer, artist, architect or creator?
After attending art colleges in Tokyo and Finland, I worked as a designer's assistant in Tokyo for seven years.
02How did you become a designer?
When I was 17, I went with my father to work in Germany and visited Bruder Klaus Kapelle (designed by Peter Zumthor).
I still remember the impact it had on me, and looking back, I think it was then that I decided to become a designer.
03What are your priorities, technique and style when designing?
Themes from everyday life are considered in depth and a concept is developed through research and experimentation.
At the same time, the output method is examined using both digital tools and manual work, leading to a final expression.
04Which emotions do you feel when designing?
When an idea is born, it is also the most exciting moment.
When I am considering a design, I am in a state of selflessness in order to realise the idea.
05What is your day to day look like?
It is the accumulation of setting small goals to achieve a big goal and completing these small tasks on a daily basis.
06How do you keep up with latest design trends? To what extent do design trends matter?
I do not follow trends. Instead, I focus on emotions and events that I experience in my daily life.
07How do you know if a product or project is well designed? How do you define good design?
I think it's about having an appropriate sense of the times. This is because no matter how elaborate a design is, if it is out of step with the times and society, it cannot be called good design.
08How do you decide if your design is ready?
One by one, the small problems and gaps from the image that I discovered with my own eyes during the study are solved, and at a certain stage it becomes clear to me, and that is the moment of completion.
09What is your biggest design work?
The wind chime 'Seven', which received the A'Design Award this year, is one of the most important pieces of work.
10Would you tell us a bit about your lifestyle and culture?
I visited Berlin last year and was inspired by the city's attitude of respecting the past and trying to merge it with the future.
Based on this experience, I am currently creating a new work.
11What positive experiences you had when you attend the A' Design Award?
I was most interested in how my work would be evaluated by people abroad.
I also hoped that this evaluation would motivate not only the designers themselves, but also the craftspeople who worked with them.
In the unstable social situation of recent years, people and society are constantly moving back and forth between stability and anxiety, living in a state of drifting between joy and sorrow, and the theme was "between…
01What is the main principle, idea and inspiration behind your design?
In the unstable social situation of recent years, people and society are constantly moving back and forth between stability and anxiety, living in a state of drifting between joy and sorrow, and the theme was "between stability and anxiety". The tensegrity structure is a structure that wanders between stability and instability, just as it embodies today's society, and we believe that there is something in between that moves people's emotions.
02What has been your main focus in designing this work? Especially what did you want to achieve?
One is that it is a wind chime with a new structure, so I had to sublimate it into a form that was unique to me.
The other is that this wind chime stands on its own with a very delicate balance, so every component required precise technical skills.
03What are your future plans for this award winning design?
I would like to exhibit first in Tokyo and then abroad.
04How long did it take you to design this particular concept?
The concept is something that has come naturally to me over the last couple of years of my life.
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
This was not commissioned, but part of an independent production.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
The production was carried out in Takaoka, Toyama, Japan, a city famous for its metalworking. It could not have been completed without their technical expertise.
07What made you design this particular type of work?
The concept was born out of daily life and the idea of a wind chime with a tensegrity structure was conceived to realise it.
08What sets this design apart from other similar or resembling concepts?
There are works in the world that use tensegrity structures, but this is about incorporating the features of tensegrity structures into the function of a wind chime and sublimating them into a form like a work of art.
09How did you come up with the name for this design? What does it mean?
The first is that it makes use of a tensegrity structure, which, when viewed from the side, is shaped like a combination of "7". The second is named after the division of labour in Takaoka, with a total of seven factories and their craftsmen producing the product.
10Which design tools did you use when you were working on this project?
3D software and craftsmanship.
11What is the most unique aspect of your design?
It is the incorporation of the features of the tensegrity structure into the function of a wind chime and its sublimation into a form like a work of art.
12Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
It was produced by craftsmen in Takaoka City, Toyama Prefecture, Japan, which is famous for metalworking.
13Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
In the case of this work, the research is in the discoveries of everyday life.
14What are some of the challenges you faced during the design/realization of your concept?
Because the structure of the wind chime was unprecedented, design and experimentation were repeated.
There were some problems in the actual production, but it was the technical skills of the craftsmen in Takaoka that led us to a solution.
15How did you decide to submit your design to an international design competition?
I was interested to see how people in Japan and around the world would rate it.
16What did you learn or how did you improve yourself during the designing of this work?
It is about persevering to the end and not giving up, paying attention to subtleties and communicating with the craftspeople.
ڈیزائن لیجنڈ انٹرویو
18 سوالات
After attending art colleges in Tokyo and Finland, I worked as a designer's assistant in Tokyo for seven years.
01Could you please tell us a bit about your design background and education?
After attending art colleges in Tokyo and Finland, I worked as a designer's assistant in Tokyo for seven years.
02What motivates you to design in general, why did you become a designer?
It is about being able to help others through your designs.
03Did you choose to become a designer, or you were forced to become one?
I chose to become a designer.
04What do you design, what type of designs do you wish to design more of?
The company designs a wide range of areas, including interiors, products and objects.
05What distinguishes between a good designer and a great designer?
Being able to take responsibility for one's own design.
06What is the value of good design? Why should everyone invest in good design?
I think it's about having an appropriate sense of the times. This is because no matter how elaborate a design is, if it is out of step with the times and society, it cannot be called good design.
07What is your greatest design, which aspects of that design makes you think it is great?
The wind chime 'Seven' was awarded the A'Design Award this year.
08How do you define design, what is design for you?
Helping people.
This does not mean designing to make everyday life more convenient, but to enrich it by presenting small emotions such as surprises and discoveries, and ideas that are different from theirs.
09How do you think designers should present their work?
I believe that through my designs I should express my opinion on society as an individual.
It is only a small opinion from the perspective of society as a whole, but I think it is very significant to continue to do so.
10What's your next design project, what should we expect from you in future?
Fossil-like furniture has been produced. It will be presented soon.
11How does design help create a better society?
For example, a project may be able to make a small contribution to improving environmental problems, depending on the materials used.
However, this is only a small event in the context of society as a whole and does not represent a dramatic improvement.
What is important is to sustain the idea and the activity.
As one person's idea spreads to people, another activity is born.
By sustaining it, we believe that it has the potential to become a good society.
12What are you currently working on that you are especially excited about?
Conversations with craftspeople. They give you knowledge and background on things you didn't know.
13Which design projects gave you the most satisfaction, why?
The wind chime 'Seven' was awarded the A'Design Award this year.
14How long does it take you to finalize a design project?
Sometimes it takes three months, sometimes a year.
15When you have a new design project, where do you start?
It starts with researching the background to the project.
16Do you think design sets the trends or trends set the designs?
I do not follow trends. Instead, I focus on emotions and events that I experience in my daily life.
17What is the role of technology when you design?
It is an aid to human creation.
18What do you wish people to ask about your design?
I want designers to understand what they wanted to convey through their designs.
We tend to focus on the phenomena and materials in front of us, but I think the important thing is to know the background of the design.
ڈیزائنر انٹرویو
30 سوالات
When I was 17, I went to work in Germany with my father and visited Bruder Klaus Kapelle (designed by Peter Zumthor).
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
When I was 17, I went to work in Germany with my father and visited Bruder Klaus Kapelle (designed by Peter Zumthor).
I still remember the impact it had on me, and looking back, I think it was then that I decided to become a designer.
02Can you tell us more about your company / design studio?
SO KOIZUMI DESIGN was established in Tokyo in 2021.
The company is involved in a wide range of areas of design, including interiors, products, and objects.
03What is "design" for you?
This does not mean designing to make everyday life more convenient but to enrich it by presenting small emotions such as surprises and discoveries, and ideas that are different from theirs.
04What kinds of works do you like designing most?
I like to design things that have margins where I can use my personality (thinking and modeling).
05What is your most favorite design, could you please tell more about it?
I like the simple and powerful design.
06What was the first thing you designed for a company?
The wind chime 'Seven' was awarded the A'Design Award this year.
07What is your favorite material / platform / technology?
Metal and stone. This is because both are materials derived from nature.
08When do you feel the most creative?
It's that moment when people who are involved in creating the same thing come together and sincerely share their opinions to make it better, resulting in a genuine resonance.
09Which aspects of a design do you focus more during designing?
Balance. The emphasis is not only on figurative balance, but also on the relationship between space and objects, and more specifically on the balance between people and the environment.
10What kind of emotions do you feel when you design?
It is a very concentrated time, so close to a sense of nothingness.
11What kind of emotions do you feel when your designs are realized?
There are no emotional feelings. Just making sure that the space and objects are there properly.
12What makes a design successful?
Knowledge and Communication.
13When judging a design as good or bad, which aspects do you consider first?
I think it's about having an appropriate sense of the times. This is because no matter how elaborate a design is, if it is out of step with the times and society, it cannot be called good design.
14From your point of view, what are the responsibilities of a designer for society and environment?
I believe that as freelance designers, we have a unique profession that allows us to transmit our individual opinions to society through our own designs. Although our opinions may seem insignificant in the eyes of society as a whole, I consider it incredibly significant to continue doing so.
15How do you think the "design field" is evolving? What is the future of design?
Even though technology has made the world more convenient, traces of human manual work and thought will still be a factor in inspiring people.
16When was your last exhibition and where was it? And when do you want to hold your next exhibition?
In June 2023, he presented his new work in a gallery he had designed and built myself.
17Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
It is an accumulation of travel and daily observations.
18How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
From a single concept, the product is often researched and experimented with many times, and finally produced by craftsmen and their own hands.
19Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I am from Tokyo, Japan. I have never designed with Japan in mind, but some of the people who have seen my work have told me it is Japanese.
20What are your suggestions to companies for working with a designer? How can companies select a good designer?
The designers themselves should be respected for their individuality and ideas, and the designers should not be treated as people within the company, but as people who work together to create things, accepting opinions and ideas and helping each other as they progress.
21Can you talk a little about your design process?
From a single concept, the product is often researched and experimented with many times, and finally produced by craftsmen and their own hands.
22What are 5 of your favorite design items at home?
I like the simple and powerful design.
23Can you describe a day in your life?
It is a series of small things to achieve a big goal.
24From your perspective, what would you say are some positives and negatives of being a designer?
It is very interesting for a freelance designer like me to be able to express my opinion on society as an individual through my own designs.
25What skills are most important for a designer?
Knowledge and observational skills
26How long does it take to design an object from beginning to end?
Sometimes it takes three months, sometimes a year.
27What type of design work do you enjoy the most and why?
It is a time to think and consider ideas.
28Do you work as a team, or do you develop your designs yourself?
I do everything myself from start to finish.
29Do you have any works-in-progress being designed that you would like to talk about?
Fossil-like furniture has been produced. It will be presented soon.
The concept itself remained consistent from the initial stages through to completion.In the early stages of planning, I was not using a tensegrity structure and was wondering if I could express the emotions I felt in…
01Your innovative use of the Tensegrity structure in Seven Wind Chime beautifully captures the balance between stability and anxiety in contemporary society - could you elaborate on how this structural concept evolved during your design process?
The concept itself remained consistent from the initial stages through to completion.In the early stages of planning, I was not using a tensegrity structure and was wondering if I could express the emotions I felt in response to the social context at the time.When I discovered that a tensegrity structure could materialize these emotions, the concept was solidified, and the project began.
02The delicate brass components of Seven Wind Chime required exceptional precision craftsmanship from Takaoka's metalworking artisans - how did collaborating with these specialists influence the final realization of your vision?
This wind chime would not have been completed without their technical expertise.I believe it is a design made possible because I trusted their delicate craftsmanship and experience.
03Seven Wind Chime appears to float while maintaining perfect equilibrium - what inspired you to translate this physical paradox into an instrument that creates sound through its own movement?
It all began when I realized, while creating a model of the tensegrity structure, that it generated more "sway" than I had expected.When I wondered if I could transform this seemingly unstable "sway" into something positive, the idea of a wind chime came to mind.
04The development of Seven Wind Chime spanned nearly a year of experimentation - could you walk us through the key breakthrough moments that shaped its final form and functionality?
The process of designing the shape while maintaining functionality was the most challenging part. I believe I went through about 300 design iterations.In the end, the final design was the simplest and best expressed the qualities of the tensegrity structure.
05In creating Seven Wind Chime as a metaphor for social climate, how did you arrive at the specific design elements that would resonate both visually and acoustically with users seeking stability in uncertain times?
The beginning of the project was sparked by my daily emotions.Later, when I encountered the tensegrity structure, the concept was fully realized.
06The manufacturing of Seven Wind Chime involved multiple specialized craftspeople - how did coordinating with different artisans in Takaoka influence your understanding of traditional Japanese metalworking techniques?
When I visit the factory, it becomes clear that they possess an immense wealth of knowledge, making conversations with them incredibly valuable to me.I believe that the accumulation of communication with them ultimately enhances the quality of the final design.
07Seven Wind Chime represents a fascinating intersection of engineering and emotional design - what were the most challenging aspects of achieving both structural integrity and therapeutic sound quality?
Achieving a pleasant tone was the most challenging task during the process of refining the prototype after its completion.By incorporating my own ideas and listening to the craftspeople's opinions, I was able to find a solution.
08Your research for Seven Wind Chime included hundreds of form studies - could you share how these iterations led to discovering the optimal balance between aesthetic beauty and acoustic performance?
What I discovered during the process was that simplicity best highlights the qualities of the tensegrity structure.By repeatedly revisiting initial ideas and exploring new ones, I was able to create a design that I could fully embrace.
09Seven Wind Chime earned recognition with the Silver A' Design Award - how has this international acclaim influenced your perspective on designing objects that address contemporary social themes?
It is a great honor to have received the A' Design Award.With the confidence gained from this recognition, I will continue to strive and work hard moving forward.
10Looking at the future potential of Seven Wind Chime, how do you envision this innovative approach to wind chime design influencing the evolution of therapeutic sound objects in domestic spaces?
I believe this is still a field full of potential, and I hope that this wind chime can inspire others and lead to designs that spark creativity in them.
پڑھتے رہیں
مزید ڈیزائنر انٹرویوز
مزید ایوارڈ یافتہ ڈیزائنرز کے فلسفے، تخلیقی عمل اور کام کو جاننے کے لیے designers.org کے انٹرویوز پڑھیں۔
ہمارے اشتہاری شراکت داروں کی مصنوعات، خدمات اور مواقع دریافت کریں۔
عمدہ ڈیزائن عظیم پہچان کا مستحق ہے
A' ڈیزائن ایوارڈ عمدہ ڈیزائن کے لیے ایک بین الاقوامی، جیوری کی طرف سے جانچا گیا اعزاز ہے۔ A' ڈیزائن ایوارڈ میں حصہ لیں تاکہ میرٹ پر مبنی پہچان حاصل کرنے، شہرت، وقار اور اپنے کام کی تشہیر کا موقع حاصل کریں۔ اپنے کام کو A' ڈیزائن ایوارڈ کے لیے نامزد کریں اور مطلوبہ A' ڈیزائن پرائز کے لیے مقابلہ کریں۔
ڈیزائنر So Koizumi کے ساتھ تخلیق Seven ونڈ چائم کے حوالے سے ہمارے ڈیزائن انٹرویو صفحے پر دکھایا گیا ڈیزائن انٹرویو کا ڈیٹا Design Interviews پلیٹ فارم سے آتا ہے، جہاں سرکردہ ڈیزائنرز، معماروں اور برانڈز کا ان کے ایوارڈ یافتہ ڈیزائنز، مصنوعات اور پراجیکٹس کے حوالے سے انٹرویو لیا جاتا ہے۔