Fido Dido House by 7UP Free Tajribaviy Brend Instalyatsiyasi by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Tajribaviy Brend Instalyatsiyasi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Bronza Mukofoti in Tadbir va Voqea Dizayni Competition Category.

BronzaTadbir· 2020

Fido Dido House by 7UP Free Tajribaviy Brend Instalyatsiyasi

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Bronza Mukofoti Winner in Tadbir Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fido Dido House by 7UP Free Tajribaviy Brend Instalyatsiyasi

Fido Dido House Londonning Covent Garden hududida yaratilgan ikki kunlik brend instalyatsiyasidir. Dizayn Fido Dido personajining oq-qora ikki o'lchamli dunyosini uch o'lchamli fazoga aylantiradi. Tashrif buyuruvchilar mavzuli hududlar bo'ylab harakatlanadilar, jumladan, taniqli kiyimlar joylashgan kiyim shkafi va Fido Flakes bilan to'ldirilgan oshxona ombori. Qo'shimcha xususiyatlar orasida sovutish uchun muzlatgich, dam olish uchun gamaklar, interaktiv chizmalar devori, tinchlantiruvchi musiqa va mahsulot namunalarini tatib ko'rish imkoniyati mavjud. Ko'p qirrali sezgilarga mo'ljallangan bu muhit mehmonlarni dam olishga chorlaydi va kampaniya g'oyasini jonlantiradi.

The Recognition

About the A' Design Award Bronza Mukofoti

Fido Dido House by 7UP Free Tajribaviy Brend Instalyatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Fido Dido House by 7UP Free Tajribaviy Brend Instalyatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Fido Dido House by 7UP Free Tajribaviy Brend Instalyatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release