SberBank Online Design Team tomonidan SberBank Online Primary Function: Mobil bank ilovasi

SberBank Online Design Team tomonidan yaratilgan SberBank Online Primary Function: Mobil bank ilovasi — Mobil Texnologiyalar, Ilovalar va Dasturiy Ta'minot Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushMobil· 2021

SberBank Online Primary Function: Mobil bank ilovasi

muallif: SberBank Online Design Team

Mijoz: Sberbank

Mobil toifasida A' Design Award Kumush Mukofoti g'olibi

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Dizayn

SberBank Online Primary Function: Mobil bank ilovasi haqida

Book Text: SberBank Online — yirik rossiyalik bank uchun ishlab chiqilgan mobil bank ilovasidir. Bankning deyarli barcha bank mahsulotlari ilova orqali onlayn tarzda mavjud. An'anaviy bank xizmatlari suhbatlar, tarixlar va katalog kabi turmush tarzi funksiyalari bilan uyg'unlashtirilgan. Pul o'tkazmalarini yanada shaxsiy qilish uchun ularga rang-barang otkritkalar va stikerlar qo'shish mumkin. Tranzaksiya uzoq vaqt talab qilganda, bo'sh yuklanish sahifasi o'rniga animatsiyalangan ekran ko'rsatiladi. Asosiy va salomlashish ekranlari joylashuv va kunning vaqtiga qarab shaxsiylashtiriladi.

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A' Design Award Kumush Mukofoti haqida

SberBank Online Primary Function: Mobil bank ilovasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. SberBank Online Primary Function: Mobil bank ilovasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. SberBank Online Primary Function: Mobil bank ilovasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
O'lchamlar va qadoqlash: Above iOS 10.0 / Above Android 10.0
Teglar: Digital Banking, Personalization, Emotional Design, app.
Ishlab chiqarish texnologiyasi: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Dizayn muammosi: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Tadqiqot: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Ilhom: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Loyiha muddati: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Ish jarayoni: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.